1 00:00:00,000 --> 00:00:02,100 Welcome to Crash Course Show and Tell. 2 00:00:02,560 --> 00:00:04,759 We will move fast today. Buckle up. 3 00:00:05,860 --> 00:00:10,439 Chagypt, I want you to know, it acts like a lying toddler 4 00:00:10,439 --> 00:00:15,220 fused with a brilliant scientist taking LSD. 5 00:00:16,059 --> 00:00:17,280 Chagypt lies. 6 00:00:17,920 --> 00:00:21,420 It lies to me frequently. 7 00:00:22,719 --> 00:00:25,699 And I don't love that about it. 8 00:00:26,320 --> 00:00:29,059 But it also is a really valuable tool. 9 00:00:29,059 --> 00:00:35,259 I have been using JGBT for the last year pretty aggressively, which doesn't make me special in any way, shape, or form. 10 00:00:35,420 --> 00:00:36,340 Many people have. 11 00:00:36,460 --> 00:00:38,820 I am easily 300 hours on it. 12 00:00:39,000 --> 00:00:50,539 And I've at this point redesigned my entire workflow around it to the point where it's managing my ADHD just as much as it's helping me with content creation and so forth. 13 00:00:51,020 --> 00:00:56,240 I'm spending 20 bucks a month to get the features that we are covering today. 14 00:00:56,240 --> 00:00:59,579 So if you're looking at this and you're like, I can't do that, that might be why. 15 00:00:59,719 --> 00:01:06,439 The screenshots are from both desktop and mobile, depending on what felt most intuitive to me at the time. 16 00:01:06,579 --> 00:01:10,379 So you'll see some toggling between phone and desktop. 17 00:01:10,659 --> 00:01:12,000 Most of it's on desktop, though. 18 00:01:12,560 --> 00:01:15,920 Okay, first, let's talk about connectors and apps. 19 00:01:16,359 --> 00:01:20,280 Ooh, kind of makes me feel hungry, like apps and zerts. 20 00:01:20,280 --> 00:01:24,599 Just to be clear, I'm not here to convince you that ChatGPT is the best thing in the world. 21 00:01:24,599 --> 00:01:31,760 And I'm definitely not here to convince you that AI is like going to take over all of our futures soon. 22 00:01:32,459 --> 00:01:36,400 ChatGPT's memory is my biggest frustration. 23 00:01:36,799 --> 00:01:42,140 ChatGPT forgets key things, even after hours and hours of training. 24 00:01:42,680 --> 00:01:44,959 It does so in unpredictable ways. 25 00:01:45,319 --> 00:01:49,519 It will remember details that I told it a year ago sometimes. 26 00:01:50,260 --> 00:01:52,640 And then it will forget my middle name. 27 00:01:52,640 --> 00:01:58,799 There's all sorts of ways that allegedly fix that. One of my favorites is just to tell it to memorize 28 00:01:58,799 --> 00:02:05,040 something. It does have a stored memory. That stored memory has limitations. You can check the 29 00:02:05,040 --> 00:02:10,960 settings to find out how much of that stored memory you've filled up. The reality is you should not 30 00:02:10,960 --> 00:02:18,639 trust ChatGBT's memory. So I built a simple little fix that works for me. I use Google Drive and 31 00:02:18,639 --> 00:02:24,400 anything that's important if i have one of those 20-minute workshopping sessions with chat dpt and 32 00:02:24,400 --> 00:02:30,319 i want to actually capture that information i just assume that it will somehow disappear 33 00:02:31,759 --> 00:02:36,879 and i export it and i put it in a google document and i name that google document 34 00:02:36,879 --> 00:02:42,000 now because of this my google drive is a mess i probably need to figure out a way to organize that 35 00:02:42,000 --> 00:02:48,500 at some point, but a Google Drive library is my workaround to the memory issues. 36 00:02:49,599 --> 00:02:52,539 And, oh, a fun question. 37 00:02:52,919 --> 00:02:54,520 Do I have a custom instruction added? 38 00:02:54,780 --> 00:02:56,000 Oh, I love the comments. 39 00:02:56,120 --> 00:02:56,879 These are so fun. 40 00:02:57,300 --> 00:03:01,979 Do I have, Kenny, do I have a custom instruction added for contextual awareness, remember, pass? 41 00:03:02,319 --> 00:03:05,000 Yes, but let's be real. 42 00:03:05,379 --> 00:03:09,159 It also ignores instructions that I've given it sometimes. 43 00:03:09,159 --> 00:03:13,939 It will, even in midstream sometimes, ignore instructions. 44 00:03:14,439 --> 00:03:16,979 My favorite one, of course, is not to use em dashes. 45 00:03:17,259 --> 00:03:22,740 I have put custom instructions all over the place not to use em dashes because, of course, 46 00:03:23,560 --> 00:03:25,460 of course, don't use em dashes, right? 47 00:03:25,719 --> 00:03:30,099 But no matter where I go, it really loves em dashes. 48 00:03:30,979 --> 00:03:33,219 So all that is just to be real with you. 49 00:03:33,800 --> 00:03:34,939 It's not perfect. 50 00:03:34,939 --> 00:03:41,000 However, let's take a little look at how to actually make it do some stuff, right? 51 00:03:41,000 --> 00:03:44,759 So how do you even get Google Drive added? 52 00:03:44,759 --> 00:03:47,860 How do you get the apps and the connectors added? 53 00:03:47,860 --> 00:03:54,699 First, if you're looking here, you go into your settings and then you click around. 54 00:03:54,699 --> 00:03:57,020 There's a whole bunch of fun stuff in here. 55 00:03:57,020 --> 00:04:01,620 And I believe, Kenny, you were talking about adding into the personalization section there, 56 00:04:01,620 --> 00:04:02,620 which is super smart. 57 00:04:02,620 --> 00:04:04,719 You can do all sorts of fun stuff there. 58 00:04:05,060 --> 00:04:08,900 But for the apps and the connectors, you'll pull up this section. 59 00:04:09,560 --> 00:04:16,019 And really, I don't know why you would even bother using ChatGPT without taking the time to connect it to stuff. 60 00:04:16,300 --> 00:04:19,120 There's a long list of things you can connect it to. 61 00:04:19,339 --> 00:04:19,939 Slack. 62 00:04:20,339 --> 00:04:24,300 If you're on Microsoft, you can do Microsoft Drive instead of Google Drive. 63 00:04:24,459 --> 00:04:28,660 You want to connect it to as many things as possible, at least in my opinion, you do. 64 00:04:29,139 --> 00:04:31,259 So here's the Google Drive connector. 65 00:04:31,259 --> 00:04:39,180 I went ahead and added it. I'll skip over the parts where I gave away my security clearances 66 00:04:39,180 --> 00:04:44,180 and gave access to everything in my life that's on my Google Drive to ChadGPT. We'll come back 67 00:04:44,180 --> 00:04:48,339 to that later. I want to give you an actual example here. I connected Google Drive, 68 00:04:49,000 --> 00:04:54,220 searched my Google Drive, created a summary to the question, what ventures has Unicorn Flames 69 00:04:54,220 --> 00:04:59,060 launched this year and what do these ventures do or what do those ventures do? So you see, 70 00:04:59,060 --> 00:05:01,060 I'm talking to it like a real human here. 71 00:05:01,420 --> 00:05:04,420 I've seen much more complicated approaches to prompts. 72 00:05:04,800 --> 00:05:08,000 I like to try to talk to it as much like a human as possible. 73 00:05:09,019 --> 00:05:14,339 And you wouldn't know this, but I know that the results that it returned pretty good. 74 00:05:14,420 --> 00:05:16,319 So it's pulling this from my Google Drive. 75 00:05:16,480 --> 00:05:19,079 And the screenshot here is in chat to BT. 76 00:05:19,379 --> 00:05:20,699 And it's summarizing. 77 00:05:20,879 --> 00:05:24,860 And one of the things I love about it, especially since as formerly mentioned, 78 00:05:24,920 --> 00:05:26,319 my Google Drive is a hot mess. 79 00:05:26,319 --> 00:05:30,040 It also links to all the different documents that it's referencing. 80 00:05:30,740 --> 00:05:37,100 So this makes it really easy for me to take all the information that I have about a variety 81 00:05:37,100 --> 00:05:42,500 of different things and search it and query my own brain, if you will. 82 00:05:42,899 --> 00:05:46,639 And that's honestly one of my favorite parts about ChatGPT. 83 00:05:46,759 --> 00:05:50,879 It's really changed the way that I use Google Drive as a whole. 84 00:05:51,319 --> 00:05:56,160 I always know that I can search that information later and retool it if I need to. 85 00:05:56,319 --> 00:05:59,319 Here's another example. 86 00:05:59,319 --> 00:06:05,819 Imagine ChatGPT, and for those of you who weren't sure, this is a screenshot of me prompting 87 00:06:05,819 --> 00:06:07,120 ChatGPT, right? 88 00:06:07,120 --> 00:06:09,819 So imagine you are an investor in the Grand Rapids area. 89 00:06:09,819 --> 00:06:11,819 Note, I'm giving it a location. 90 00:06:11,819 --> 00:06:13,720 It loves geography. 91 00:06:13,720 --> 00:06:19,019 Search my Google Drive and write a 100-word marketing plan based on the fragmented documents 92 00:06:19,019 --> 00:06:20,319 I have for Unicorn Flames. 93 00:06:20,319 --> 00:06:23,920 I like to be honest with ChatGPT, even though sometimes it lies to me. 94 00:06:23,920 --> 00:06:25,319 I like to be real with it. 95 00:06:25,319 --> 00:06:29,720 Focus on the following platforms, LinkedIn, email, marketing, and Instagram. 96 00:06:31,000 --> 00:06:32,199 How did it do with that? 97 00:06:33,079 --> 00:06:34,860 Oh, it did pretty good. 98 00:06:35,180 --> 00:06:37,240 I really like giving it limitations. 99 00:06:38,160 --> 00:06:44,139 So for a 100-page, or excuse me, a 100-word marketing plan, this is not bad. 100 00:06:44,519 --> 00:06:46,680 Email marketing, Instagram, LinkedIn, yeah. 101 00:06:47,000 --> 00:06:49,199 It's got pretty good ideas there. 102 00:06:50,300 --> 00:06:51,879 Would I use this verbatim? 103 00:06:51,879 --> 00:06:58,199 probably not but I've played with this in a multitude of different ways and as someone who 104 00:06:58,199 --> 00:07:03,399 has been in marketing on and off for 10 years now I will tell you it does like a pretty great job at 105 00:07:03,399 --> 00:07:09,800 giving me ideas now mind you if I weren't in marketing I might not know which of those ideas 106 00:07:09,800 --> 00:07:14,600 were good and which of those ideas were bad but for me it gives me a lot of really good ideas 107 00:07:15,959 --> 00:07:20,600 and I think there's something important within there right if we don't have a certain subject 108 00:07:20,600 --> 00:07:26,920 matter expertise or familiarity, then what we're doing here isn't going to be that helpful. 109 00:07:26,920 --> 00:07:33,879 I'm not a lawyer. If I tried using Chat2PT to research law and do things related to law, 110 00:07:33,879 --> 00:07:38,759 I probably wouldn't know how to distinguish from the good, the bad, and the ugly, right? So 111 00:07:38,759 --> 00:07:44,839 there's definitely a lot of value in remembering the fact that your baseline of expertise and 112 00:07:44,839 --> 00:07:52,040 knowledge does impact whether or not this tool is going to be helpful for you. Okay, example two was 113 00:07:52,040 --> 00:07:55,879 fun. So what else could you do with this? You've got it connected to your Google Drive, maybe you've 114 00:07:55,879 --> 00:08:00,519 got it connected to your Microsoft Drive. Oh, there's so many different ways you could use this. 115 00:08:00,519 --> 00:08:05,639 You could do an internal wiki. If you've got a team account, yes, there's a team account where 116 00:08:05,639 --> 00:08:10,120 you can have like multiple users and then you can all see what the other people are doing and it's 117 00:08:10,120 --> 00:08:15,540 like a shared brain. You could build out an internal wiki. I did that earlier this year. 118 00:08:15,620 --> 00:08:21,680 It was really fun. Imagine your intern starts or your coworker that's on a project but hasn't 119 00:08:21,680 --> 00:08:26,740 caught up, gets on, and they can actually query your Google Drive for questions about things. 120 00:08:27,100 --> 00:08:32,519 You could put in FAQs, all sorts of things. I also really like it, searchable contracts and 121 00:08:32,519 --> 00:08:39,620 billings. I keep all of my contracts. I bring in all of those documents into, including invoices, 122 00:08:39,620 --> 00:08:43,519 into Google Drive specifically just so I can search them. 123 00:08:43,960 --> 00:08:49,159 Imagine you've got that, hey, what did I say I was going to do with such a project? 124 00:08:49,799 --> 00:08:53,039 I will just search for it, right? 125 00:08:53,480 --> 00:08:56,720 Yes, this will be available for future reference once it concludes. 126 00:08:56,940 --> 00:08:57,980 Use OCR. 127 00:08:58,360 --> 00:09:02,179 If you don't know what OCR is, that's the whole like, it can read the text. 128 00:09:02,740 --> 00:09:04,980 You can scan in usually with your phone. 129 00:09:05,080 --> 00:09:07,919 There's a lot of different apps that do OCR conversion. 130 00:09:07,919 --> 00:09:15,179 And this is important because not everything you scan in will ultimately be readable to ChatGPT. 131 00:09:15,519 --> 00:09:21,220 It needs you to do the import in the right way so that it can actually scan the text. 132 00:09:21,580 --> 00:09:27,159 But imagine maybe you've got a small business and you've been in business for five or ten years. 133 00:09:27,240 --> 00:09:31,200 You probably have piles of marketing assets and materials, right? 134 00:09:31,200 --> 00:09:37,379 You can scan all of that in into Google Drive and then you'll be able to search it. 135 00:09:37,379 --> 00:09:44,100 It will make remembering old campaigns, riffing on old campaigns so much easier. 136 00:09:44,600 --> 00:09:48,039 And there's a key theme here that I hope you're picking up on. 137 00:09:48,500 --> 00:09:51,179 The tool is only as good as what you give it. 138 00:09:51,519 --> 00:09:53,860 You really do have to train it. 139 00:09:54,379 --> 00:10:00,759 Not all of, certainly not all of, but many of the frustrations I hear from, especially 140 00:10:00,759 --> 00:10:11,919 from marketers communicators business owners that are using ChatGPT many of those frustrations stem back to the fact that not enough energy and time was given to training it 141 00:10:14,799 --> 00:10:16,080 You have to feed it, right? 142 00:10:16,080 --> 00:10:17,259 You gotta feed it. 143 00:10:17,259 --> 00:10:19,820 Not to suggest that feeding it makes it perfect 144 00:10:19,820 --> 00:10:22,940 because it doesn't, but you do definitely have to feed it. 145 00:10:22,940 --> 00:10:27,940 So as I wait for my computer, here we go. 146 00:10:29,220 --> 00:10:30,679 What's next? 147 00:10:30,679 --> 00:10:35,220 I love documents, but I don't know about you, but I actually spend way more time in my email 148 00:10:35,220 --> 00:10:36,899 than I do in documents. 149 00:10:37,440 --> 00:10:43,100 And when I discovered the email connector, oh man, I definitely went down a rabbit hole 150 00:10:43,100 --> 00:10:43,899 for a few days. 151 00:10:44,320 --> 00:10:44,940 Yes, giggle. 152 00:10:45,160 --> 00:10:45,759 I like that. 153 00:10:46,080 --> 00:10:47,200 Garbage in, garbage out. 154 00:10:47,559 --> 00:10:48,039 100%. 155 00:10:48,039 --> 00:10:48,320 Okay. 156 00:10:48,639 --> 00:10:53,600 So next, I'm going to show you what happens when you can connect, right? 157 00:10:54,200 --> 00:11:00,639 I connect my Google Drive and therefore my Gmail, but I highlighted Outlook email here 158 00:11:00,639 --> 00:11:03,120 because I know we've got some Microsoft users too. 159 00:11:04,539 --> 00:11:08,700 Search my Gmail for emails between first name, last name, and email address. 160 00:11:09,059 --> 00:11:10,120 Those are placeholders. 161 00:11:10,480 --> 00:11:13,160 I thought it would be inappropriate as I was using a real example 162 00:11:13,160 --> 00:11:16,139 to tell you the actual name of the person that I'm doing this with. 163 00:11:16,519 --> 00:11:22,919 And what I love is that I can use this prompt to get a read on a situation. 164 00:11:23,120 --> 00:11:26,860 Maybe you've got a project or maybe you've got a proposal 165 00:11:26,860 --> 00:11:28,580 and you can't get a read on it. 166 00:11:28,580 --> 00:11:32,040 Does that person, are they serious about this? 167 00:11:32,040 --> 00:11:34,620 Are they like, is this really happening? 168 00:11:34,620 --> 00:11:36,200 I'm not sure. 169 00:11:36,200 --> 00:11:39,540 Maybe you spend a lot of time sitting at night 170 00:11:39,540 --> 00:11:42,419 thinking about everything everyone's ever said to you. 171 00:11:42,419 --> 00:11:45,279 I don't know if that's you, but that's definitely me. 172 00:11:45,279 --> 00:11:50,279 So I put in this prompt and I say, give me an analysis. 173 00:11:50,540 --> 00:11:51,679 This is a real example. 174 00:11:51,679 --> 00:11:53,000 All these are real examples. 175 00:11:53,000 --> 00:11:55,460 I have this project and I just couldn't get a sense 176 00:11:55,460 --> 00:11:57,500 of is this person, okay? 177 00:11:57,500 --> 00:11:58,720 I mean, it sticks emails in. 178 00:11:58,820 --> 00:12:00,460 It's been like three months of conversation 179 00:12:00,460 --> 00:12:02,259 and I couldn't get a sense of whether or not 180 00:12:02,259 --> 00:12:03,700 they were interested or not. 181 00:12:04,019 --> 00:12:06,179 Partially because I kept losing the plot, right? 182 00:12:06,200 --> 00:12:07,960 With so much asynchronous gaps. 183 00:12:08,540 --> 00:12:10,679 So here we go, an analysis of those emails. 184 00:12:10,820 --> 00:12:13,660 So keep in mind, it went and it found those emails 185 00:12:13,660 --> 00:12:16,259 from all of these different conversations 186 00:12:16,259 --> 00:12:21,860 and it gave me an analysis of it, an analysis of it, right? 187 00:12:21,919 --> 00:12:24,840 So it says, hey, yeah, she's pretty serious-ish. 188 00:12:24,840 --> 00:12:26,980 She accepted calendar invites. 189 00:12:26,980 --> 00:12:29,759 She calls the work an important task. 190 00:12:30,160 --> 00:12:31,660 She gives real context. 191 00:12:32,160 --> 00:12:34,820 And then it even gives me a little bit about the pattern. 192 00:12:35,019 --> 00:12:36,620 She's cautious but low urgency. 193 00:12:36,840 --> 00:12:41,340 The pattern is yes, then schedule, then life happens, then delay, then reschedule. 194 00:12:44,139 --> 00:12:48,480 It even gave me a sense of the fact that her language was budget conservative. 195 00:12:48,700 --> 00:12:50,840 She wants to see how her year end commits. 196 00:12:50,980 --> 00:12:51,860 And it goes on and on. 197 00:12:51,860 --> 00:12:58,419 Now, side note, if you're dating, this is a fun way to analyze conversations too. 198 00:12:58,960 --> 00:13:05,940 I am definitely putting every single conversation I have into Chat2PT to get a read on whether 199 00:13:05,940 --> 00:13:07,160 or not it's going well. 200 00:13:07,700 --> 00:13:10,100 It's saving my counselor hours and hours of work. 201 00:13:10,220 --> 00:13:13,419 So anyways, this is super valuable though, right? 202 00:13:13,519 --> 00:13:18,240 Like I'm analyzing actual emails and I will tell you that I did that with a bunch of other 203 00:13:18,240 --> 00:13:18,480 ones. 204 00:13:18,620 --> 00:13:20,139 I actually do that all the time. 205 00:13:20,139 --> 00:13:25,019 and it gives me a really practical, helpful read on conversations. 206 00:13:25,720 --> 00:13:29,320 And what I like is that it identifies behaviors and subtext. 207 00:13:29,860 --> 00:13:31,860 I wanted to keep going with this. 208 00:13:32,440 --> 00:13:38,120 Search my Gmail's complete history, focusing on the emails I've sent. 209 00:13:38,500 --> 00:13:41,580 Provide a detailed analysis of my voice and tone 210 00:13:41,580 --> 00:13:44,559 and use that to build a voice and tone guide 211 00:13:44,559 --> 00:13:47,639 for Tim Haynes formatted as a Notion template. 212 00:13:47,639 --> 00:13:53,720 But I like Notion, maybe you use Asana, maybe you use Teams. 213 00:13:54,500 --> 00:14:03,000 My point with putting that in there was that you can direct it to actually format the output 214 00:14:03,000 --> 00:14:08,399 in a way that will make it easy to import directly into a third-party tool like Notion 215 00:14:08,399 --> 00:14:12,160 or Asana or any other project management or CRM. 216 00:14:12,600 --> 00:14:14,000 I've got this. 217 00:14:14,200 --> 00:14:15,240 What does it spit out? 218 00:14:15,240 --> 00:14:22,820 So keep in mind, it looks at three years, four years worth of emails, and it aggregates all that information. 219 00:14:23,360 --> 00:14:24,220 And here's what it says. 220 00:14:24,339 --> 00:14:25,600 I am relationally warm. 221 00:14:25,779 --> 00:14:28,100 I start to feel like I'm just like bragging about myself. 222 00:14:28,320 --> 00:14:29,480 But this is what it gave me. 223 00:14:29,820 --> 00:14:33,120 And imagine doing this for your CEO, right? 224 00:14:33,679 --> 00:14:37,580 Your CEO comes to you and says, hey, can you write emails like me? 225 00:14:37,620 --> 00:14:39,459 And you say, I don't know, can I? 226 00:14:39,459 --> 00:14:47,179 here's a way to create a voice and tone guide to a specific individual right this is great if you're 227 00:14:47,179 --> 00:14:52,500 like bringing out an assistant or an intern and you want to get really detailed and i'm just giving 228 00:14:52,500 --> 00:14:58,019 you a little screenshot here it goes on and on there are like all sorts of details like words 229 00:14:58,019 --> 00:15:04,120 not to use phrases not to use i could have easily have handed this to pretty much anyone and said 230 00:15:04,120 --> 00:15:09,059 okay, now you're in charge of my email. This is what I want you to sound like. And of course, 231 00:15:09,820 --> 00:15:15,679 from a brand perspective, you can use that same sort of approach to build out your brand guide, 232 00:15:15,759 --> 00:15:20,839 especially if you're a startup, usually your brand guide and your voice and tone for the brand is 233 00:15:20,839 --> 00:15:28,379 very similar often to your personal voice and tone too. I'll tell you, it was pretty good, but 234 00:15:28,379 --> 00:15:35,459 you've got to argue a little bit with chat gbt you've got to push and pull on it you've got to 235 00:15:35,459 --> 00:15:41,459 massage so i gave it some feedback i said hey focus on the entire etmail history when i read 236 00:15:41,459 --> 00:15:45,639 through this in detail i got the sense that it was mostly looking at the last 30 days which is weird 237 00:15:45,639 --> 00:15:51,459 because i didn't tell it to do that but i guess i needed to be more specific so i got a little bit 238 00:15:51,459 --> 00:15:57,480 more detailed and then i was able to produce something that i felt like i could have actually 239 00:15:57,480 --> 00:16:03,639 given to someone. And so this, as you can see from Massage Unit, much better results here. 240 00:16:04,279 --> 00:16:09,480 I asked it specifically, how do people feel? Welcomed, calm, respected, encouraged, safe to 241 00:16:09,480 --> 00:16:15,620 be honest with you, invited to collaborate. It didn't say confused and overwhelmed, but I worry 242 00:16:15,620 --> 00:16:22,679 that might have been in there somewhere too. So again, really useful. All of that data in your 243 00:16:22,679 --> 00:16:27,360 email, think of all the things you could do with it. You can find coupon codes. You can find airline 244 00:16:27,360 --> 00:16:35,040 mileage. For our sake today though, a few additional use cases, easily summarize relationship history. 245 00:16:35,920 --> 00:16:41,679 Yes, search my Gmail and tell me everything I've ever said to so-and-so and give me an understanding 246 00:16:41,679 --> 00:16:46,320 of that relationship and how it's spanned in the last 10 years. Imagine importing that into your 247 00:16:46,320 --> 00:16:52,720 CRM. Build lists of your deepest relationships. Give me a list of everyone that I've emailed more 248 00:16:52,720 --> 00:16:59,120 than 10 times in the last decade. Three, quickly create travel blocks. I know if you're like me, 249 00:16:59,759 --> 00:17:04,240 sometimes it's just about administrative work, right? You went on that trip and now you've got 250 00:17:04,240 --> 00:17:09,039 to create that expense report. ChatGPT saves me so much time with my expense reports. 251 00:17:10,640 --> 00:17:17,440 Thank goodness for that. Okay, and then there are a lot of different connectors here. The last one 252 00:17:17,440 --> 00:17:23,839 that I'm going to go into today on screen is Canva. Since we are talking about marketing and 253 00:17:23,839 --> 00:17:31,599 communications, it felt important to cover that. First prompt, Canva. Remember this is after I 254 00:17:31,599 --> 00:17:36,799 connected my Canva account. Canva, find the styles, brands, and colors used for Crash Course and 255 00:17:36,799 --> 00:17:44,640 create three new slide designs that would work with a variety of use cases. Okay, how did it do? 256 00:17:44,640 --> 00:17:46,480 I'm not even going to show you how it did. 257 00:17:46,960 --> 00:17:48,160 It did horrible. 258 00:17:48,640 --> 00:17:49,920 I got very upset with it. 259 00:17:50,559 --> 00:17:52,880 I spent 45 minutes on this one 260 00:17:53,519 --> 00:17:55,759 and I finally came back to him and I said, 261 00:17:55,759 --> 00:17:57,679 Hey, you didn't use the right colors. 262 00:17:59,839 --> 00:18:01,519 Reference the attached screenshots 263 00:18:01,519 --> 00:18:03,279 so you understand the brand basics 264 00:18:03,279 --> 00:18:04,960 and can stay on brand. 265 00:18:04,960 --> 00:18:06,400 And I want to highlight something there. 266 00:18:06,400 --> 00:18:09,119 Screenshots, I use them constantly with Chachipati. 267 00:18:09,119 --> 00:18:10,480 Look at this. Do this. 268 00:18:10,480 --> 00:18:11,519 Remember this. 269 00:18:11,519 --> 00:18:18,559 Screenshots are definitely an important part of communicating with a tool. Oh, fun. Kenny says he 270 00:18:18,559 --> 00:18:24,240 planned an itinerary for their fall color tour last month. That's cool. I love that. Yeah, you 271 00:18:24,240 --> 00:18:31,440 can do so many things with it. So eventually, as I massage this further, I got something that I 272 00:18:31,440 --> 00:18:37,039 actually liked. Definitely not going to win any design awards anytime soon, but it gave me a few 273 00:18:37,039 --> 00:18:44,080 different slides that I could play with and refine and it got them in the right colors and the right 274 00:18:44,080 --> 00:18:52,799 fonts and so forth. I'm probably not going to use that every day but let's try another prompt here. 275 00:18:52,799 --> 00:18:57,119 Canva use the colors, styles, and fonts for Crash Course to make a slide titled 276 00:18:57,119 --> 00:19:03,200 Look What ChatGPT Did and Include a Graphic of a Smiling Robot. Now I'm getting a little bit more 277 00:19:03,200 --> 00:19:08,419 precise, right? And of course, it's going to have better results. I was quite happy with these. I 278 00:19:08,419 --> 00:19:15,799 also loved that it gave me a breakdown of the different hex codes and colors. I like that it 279 00:19:15,799 --> 00:19:21,519 was on brand. I almost went with this, look what ChatGPT did, little robot guy. 280 00:19:21,919 --> 00:19:27,460 I couldn't figure out though, if there were leaves by his feet or if the feet were on fire. 281 00:19:27,460 --> 00:19:33,820 definitely don't quit your day job if you're a designer don't worry design is more important 282 00:19:33,820 --> 00:19:41,099 than it's ever been okay still feeling like a little bit underwhelmed i decided another prompt 283 00:19:41,099 --> 00:19:49,179 and this time i got a little bit wild i had recorded a conversation with otter ai i record 284 00:19:49,179 --> 00:19:54,580 and transcribe every meeting that i have and i do so many things with that and it makes chat to be 285 00:19:54,580 --> 00:19:56,640 she's so much more valuable for me. 286 00:19:56,640 --> 00:20:00,500 So I took that transcript from a conversation 287 00:20:00,500 --> 00:20:03,779 and it was really just me like verbally dumping. 288 00:20:03,779 --> 00:20:05,900 As you may have gathered, I'm a verbal processor. 289 00:20:05,900 --> 00:20:19,099 So I verbally dumped and I took that audio file and I put it in here and I said hey use this attached file to create a presentation of four slides total The title slide should be and I gave it like very specific instructions right 290 00:20:19,539 --> 00:20:22,720 And you'll notice here a key point from the attached transcript. 291 00:20:23,500 --> 00:20:25,980 The key point should be in an H2 style. 292 00:20:26,259 --> 00:20:27,339 So I'm getting really specific. 293 00:20:27,500 --> 00:20:29,240 H2 is just shorthand for heading. 294 00:20:29,480 --> 00:20:30,619 Hi, Clary. 295 00:20:30,740 --> 00:20:32,460 It's so lovely to see you on here. 296 00:20:33,019 --> 00:20:35,400 Oh, yes, there is some bias for sure. 297 00:20:35,400 --> 00:20:40,320 The key point should be in an H2 style and then use two to three bullet points. 298 00:20:40,460 --> 00:20:42,440 So I gave it like a pretty detailed prompt. 299 00:20:43,420 --> 00:20:44,460 What does it come up with? 300 00:20:46,220 --> 00:20:47,320 Not bad. 301 00:20:47,759 --> 00:20:49,759 I was pretty happy with this, actually. 302 00:20:50,299 --> 00:20:54,539 I would probably play with this a little bit further from a design perspective. 303 00:20:54,740 --> 00:20:59,380 But all those like internal meetings you have or those like brief updates, 304 00:20:59,519 --> 00:21:03,299 think about how many times you're in a conversation with a group 305 00:21:03,299 --> 00:21:04,880 and you wish you just had a little depth. 306 00:21:04,880 --> 00:21:11,160 Not every single deck that we make can be something that we spend 18 hours on, right? 307 00:21:11,339 --> 00:21:16,740 Sure, there are, of course, examples where that human touch is always going to be really 308 00:21:16,740 --> 00:21:17,160 critical. 309 00:21:17,339 --> 00:21:21,720 But sometimes you just need something that will help people follow along, right? 310 00:21:21,799 --> 00:21:23,740 So I was pretty happy with this. 311 00:21:24,119 --> 00:21:26,180 I would definitely feel comfortable using it. 312 00:21:26,660 --> 00:21:28,680 Here is one of the slides that you gave me. 313 00:21:28,720 --> 00:21:30,400 It gave me four or five different ones. 314 00:21:30,859 --> 00:21:33,220 And I was pretty pleased with all of them. 315 00:21:33,220 --> 00:21:38,180 I would probably go tweak them a little bit, but I especially liked the titles that it came 316 00:21:38,180 --> 00:21:38,599 up with. 317 00:21:38,660 --> 00:21:39,859 I was very happy with that. 318 00:21:40,740 --> 00:21:46,240 It did a great job of taking an hour long recording of verbal vomit between me and someone 319 00:21:46,240 --> 00:21:50,099 I was workshopping with and distilling it into actually viable information. 320 00:21:50,579 --> 00:21:51,740 So loved that. 321 00:21:52,259 --> 00:21:52,480 Okay. 322 00:21:53,859 --> 00:21:54,339 Woo! 323 00:21:54,960 --> 00:21:57,339 Some great conversation happening in the comments here. 324 00:21:57,420 --> 00:21:58,119 Just going to pause. 325 00:21:58,500 --> 00:22:00,720 Yes, AI will not take our jobs, Elizabeth. 326 00:22:00,720 --> 00:22:02,400 I'm glad I'm making you giggle. 327 00:22:02,400 --> 00:22:04,799 Clary out in Spain. 328 00:22:05,119 --> 00:22:06,599 Oh, so lovely to see your name. 329 00:22:07,220 --> 00:22:10,880 Ben and Clary, glad you're having some good conversation here. 330 00:22:11,339 --> 00:22:13,460 Invite all of you to join in the comments. 331 00:22:14,000 --> 00:22:16,460 Comments are always where the best stuff happens, right? 332 00:22:16,640 --> 00:22:17,559 So, okay. 333 00:22:17,940 --> 00:22:19,599 Research and A-B testing. 334 00:22:19,779 --> 00:22:21,299 Some how-to and examples. 335 00:22:22,119 --> 00:22:22,440 Yay! 336 00:22:23,019 --> 00:22:27,059 First of all, get out your James Bond music. 337 00:22:27,200 --> 00:22:28,839 We're going into agent mode. 338 00:22:28,839 --> 00:22:34,619 For those of you who do not know, agent mode is different than normal ChatGPT. 339 00:22:35,279 --> 00:22:36,960 It's not a different AI. 340 00:22:37,580 --> 00:22:39,019 It's not smarter. 341 00:22:39,580 --> 00:22:49,119 It just performs certain things better because it is proactive and structured, and it has access to all the tools that you've connected it to. 342 00:22:49,740 --> 00:22:53,799 When you're working with agent mode, you're setting the AI free. 343 00:22:54,859 --> 00:22:56,839 And you're telling it to go accomplish a goal. 344 00:22:56,839 --> 00:23:00,400 In that vein, here's the prompt. 345 00:23:00,539 --> 00:23:01,480 Your name is James. 346 00:23:01,640 --> 00:23:03,080 You are a marketing expert. 347 00:23:03,359 --> 00:23:05,279 Search the internet for everything you can find 348 00:23:05,279 --> 00:23:07,320 related to Grand Valley State University. 349 00:23:07,759 --> 00:23:09,900 I wanted to use something that was easy to find 350 00:23:09,900 --> 00:23:11,539 for the sake of example. 351 00:23:12,099 --> 00:23:14,839 Create a voice and tone guide that follows the best practices 352 00:23:14,839 --> 00:23:16,839 of similar voice and tone documents 353 00:23:16,839 --> 00:23:18,539 from other public universities. 354 00:23:19,160 --> 00:23:20,279 Keep it to one page. 355 00:23:20,980 --> 00:23:22,519 Constraints are important here, right? 356 00:23:22,759 --> 00:23:25,240 Otherwise, it'll probably give me like a 20-page document 357 00:23:25,240 --> 00:23:26,160 that's not usable. 358 00:23:26,839 --> 00:23:28,420 So that's what I put in. 359 00:23:28,740 --> 00:23:33,619 Again, I am in agent mode, which means that it's going to go and it's just going to do stuff. 360 00:23:36,099 --> 00:23:39,960 Whenever I get on agent mode, I always put the James Bond music on. 361 00:23:40,359 --> 00:23:41,619 It makes me feel super cool. 362 00:23:41,619 --> 00:23:44,420 Okay, so here is what the results are. 363 00:23:44,839 --> 00:23:47,339 It comes up with, and this is just a screenshot. 364 00:23:47,619 --> 00:23:51,920 Again, there's a long list of other screenshots I could have put in here too. 365 00:23:52,000 --> 00:23:55,460 I wanted you just to give a snippet, but it organizes it by the tone. 366 00:23:55,460 --> 00:23:58,460 It gives characteristics to the tone. 367 00:23:58,460 --> 00:24:01,640 It talks a lot about inclusive language and equity. 368 00:24:01,640 --> 00:24:03,420 And what I love so much, 369 00:24:03,420 --> 00:24:06,960 it links to all of these different themes 370 00:24:06,960 --> 00:24:11,099 as I could easily go and find the source articles, 371 00:24:11,099 --> 00:24:12,960 which I especially love. 372 00:24:12,960 --> 00:24:15,880 I'm a researcher, so source articles always make me happy. 373 00:24:17,240 --> 00:24:19,720 Not bad, not bad. 374 00:24:19,720 --> 00:24:24,660 I'm not gonna go off the rails on the agent mode. 375 00:24:24,660 --> 00:24:29,099 I will make it clear to you though that agent mode is most powerful if you actually have 376 00:24:29,099 --> 00:24:30,900 it connected to a bunch of things. 377 00:24:30,900 --> 00:24:36,240 Otherwise, you're not going to really get that much better results than the other mode 378 00:24:36,240 --> 00:24:38,980 because it's not going to have access to tools. 379 00:24:38,980 --> 00:24:43,059 Here are some different ways you could train it using agent mode. 380 00:24:43,059 --> 00:24:45,619 You could upload all of your recorded conversations or calls. 381 00:24:45,619 --> 00:24:51,320 I talked about that a little bit earlier, but specifically, you could build an agent that 382 00:24:51,320 --> 00:24:57,680 an agent mode stream where you're going to like generate content for let's say LinkedIn 383 00:24:57,680 --> 00:25:00,000 post or email marketing. 384 00:25:00,000 --> 00:25:02,320 We talked earlier about those screenshots, right? 385 00:25:02,320 --> 00:25:06,440 You could actually go upload all of the screenshots from your website. 386 00:25:06,440 --> 00:25:11,539 You could set agent mode loose and you could do like a user experience audit. 387 00:25:11,539 --> 00:25:17,759 Go find all sites within my category and compare them to the screenshots and give me specific 388 00:25:17,759 --> 00:25:22,759 feedback on how my user experience could be improved. 389 00:25:22,759 --> 00:25:25,519 And we talked earlier about uploading transcripts. 390 00:25:25,519 --> 00:25:30,480 If you've got it connected to something with transcripts in it, you can give it an end task 391 00:25:30,480 --> 00:25:35,759 and you can have it sort through all the transcripts so you don't have to know exactly like what 392 00:25:35,759 --> 00:25:39,960 you're trying, where you're trying to send it. 393 00:25:39,960 --> 00:25:44,440 Agent mode, super powerful, but really only if you're connected to those tools. 394 00:25:44,440 --> 00:25:45,440 Okay. 395 00:25:45,440 --> 00:25:46,440 So here's another prompt. 396 00:25:46,440 --> 00:25:48,099 Again, I'm in that agent mode. 397 00:25:48,680 --> 00:25:54,039 You are a trauma-informed marketing expert that values diversity and has access to all human psychology. 398 00:25:54,080 --> 00:26:00,880 Search social media, online magazines, and forums for all 2025 marketing communications and creative trends. 399 00:26:01,220 --> 00:26:07,820 Suggest three blog posts that I should write if I'm focused on small business owners in the West Michigan area. 400 00:26:08,059 --> 00:26:11,519 For each blog post, provide eight headlines that I can A-B test. 401 00:26:11,519 --> 00:26:17,900 And A-B testing, definitely one of my favorite things that ChatGPT does. 402 00:26:17,900 --> 00:26:22,460 It makes it so much easier to come up with lists and lists of headline ideas. 403 00:26:22,460 --> 00:26:29,119 Now, sometimes they certainly need tweaking, but it is definitely really valuable when 404 00:26:29,119 --> 00:26:31,559 it comes to generating ideas for A-B testing. 405 00:26:31,559 --> 00:26:36,359 So it gave me six or seven, or how many did I tell it? 406 00:26:36,359 --> 00:26:37,980 Eight different blog post ideas. 407 00:26:37,980 --> 00:26:41,039 They were all really, I was really happy with all of them. 408 00:26:41,039 --> 00:26:43,480 I'll be honest, I was surprised by how good they were. 409 00:26:43,480 --> 00:26:45,339 And then for each one, 410 00:26:45,339 --> 00:26:48,080 it gave me a bunch of different headlines too. 411 00:26:48,080 --> 00:26:50,500 And I'm pretty happy with these headlines. 412 00:26:50,500 --> 00:26:54,980 They are all following a pretty general headline formula 413 00:26:54,980 --> 00:26:57,539 that works psychologically. 414 00:26:57,539 --> 00:27:00,059 And I'm pretty happy with them. 415 00:27:00,059 --> 00:27:01,900 This would have taken me a lot of time 416 00:27:01,900 --> 00:27:03,740 to come up with on my own. 417 00:27:03,740 --> 00:27:08,480 And certainly it's something that I use 418 00:27:08,480 --> 00:27:11,080 on an ongoing basis to come up with ideas. 419 00:27:12,640 --> 00:27:14,700 If you were getting like really in the weeds with it, 420 00:27:14,700 --> 00:27:17,640 you could connect to your Meta Ads account, 421 00:27:17,640 --> 00:27:19,200 or if you're using Google AdWords, 422 00:27:19,200 --> 00:27:21,460 you could export that data, right? 423 00:27:21,460 --> 00:27:23,700 And you could work with existing data files 424 00:27:23,700 --> 00:27:26,859 and you can A-B test based on what you've already been running. 425 00:27:26,859 --> 00:27:29,880 I didn't wanna get too in the weeds with it here today 426 00:27:29,880 --> 00:27:31,119 since we have limited time, 427 00:27:31,119 --> 00:27:33,580 but if you're using like actual ad accounts, 428 00:27:33,580 --> 00:27:36,359 or if you're playing with SEO, importing that data 429 00:27:36,359 --> 00:27:42,859 and asking it to generate A, B, C, D, E, F, G variations of the top performers, 430 00:27:43,039 --> 00:27:45,380 that's where you're going to really get some exciting results. 431 00:27:46,099 --> 00:27:47,380 So here's a third prompt. 432 00:27:49,180 --> 00:27:51,559 SEO is not something that I've used it a lot for. 433 00:27:51,799 --> 00:27:56,920 I have heard from my friends that are SEO experts that it's definitely making a big impact. 434 00:27:56,920 --> 00:28:03,240 I think what most interests me specifically when it comes to SEO is that so much of what we're doing now 435 00:28:03,240 --> 00:28:06,240 is returning a search result generated by AI. 436 00:28:06,240 --> 00:28:08,480 And so we don't need to click through. Right. 437 00:28:08,480 --> 00:28:10,480 But that's for another time. 438 00:28:10,480 --> 00:28:12,440 So here we go with the third prompt. 439 00:28:12,440 --> 00:28:15,580 I'm doing an email marketing campaign for the blog post about. 440 00:28:15,580 --> 00:28:17,680 So here it is. I'm massaging it. 441 00:28:17,680 --> 00:28:21,000 And what I did here is I said, hey, I've got three personas. 442 00:28:21,000 --> 00:28:26,039 I need you to give me a specific headlines that I can use or rather subject lines. 443 00:28:26,039 --> 00:28:29,539 It's this email marketing and I want them organized by persona. 444 00:28:29,539 --> 00:28:37,400 And again, highlighting that it's usually smart enough to be able to generate files formatted specifically for certain platforms. 445 00:28:37,559 --> 00:28:39,580 So I told it to go get MailChimp. 446 00:28:40,299 --> 00:28:42,359 And let's see how it did. 447 00:28:42,700 --> 00:28:48,299 It gave me a CSV file organized in a way that I could easily import it into MailChimp. 448 00:28:48,539 --> 00:28:52,119 It's even tried to think through, like, how does MailChimp want this formatted? 449 00:28:52,400 --> 00:28:54,580 And then it's got it organized by my persona. 450 00:28:54,840 --> 00:28:55,359 Not bad. 451 00:28:55,359 --> 00:29:00,019 Again, 60 years ago, I owned a marketing agency. 452 00:29:00,200 --> 00:29:04,200 We would have been billing $150 an hour for this sort of work, right? 453 00:29:04,299 --> 00:29:07,619 So it is having a real impact. 454 00:29:07,940 --> 00:29:09,100 There's no doubt there. 455 00:29:09,460 --> 00:29:11,519 This is saving a lot of time for me. 456 00:29:12,640 --> 00:29:17,220 Okay, let's get into using a custom GPT. 457 00:29:17,720 --> 00:29:22,240 There are plethora, plethora of these like custom GPTs. 458 00:29:22,240 --> 00:29:23,559 People build them. 459 00:29:23,700 --> 00:29:24,960 Companies build them. 460 00:29:24,960 --> 00:29:28,059 Sometimes they're better than what you can do on your own. 461 00:29:28,059 --> 00:29:29,460 Sometimes they're not. 462 00:29:29,460 --> 00:29:30,559 Oh, real quick here. 463 00:29:30,559 --> 00:29:34,259 Robert says you could do the same with blogs content for web and ask it, 464 00:29:34,259 --> 00:29:37,559 what is the best way for ChatGPT to find this content 465 00:29:37,559 --> 00:29:40,660 and then have it structured to optimize your SEO results. 466 00:29:40,660 --> 00:29:43,960 I wanted to stick with this idea of buyer personas 467 00:29:43,960 --> 00:29:46,559 or marketing personas if you prefer. 468 00:29:46,559 --> 00:29:50,759 So I found a GPT that said it was really good at that. 469 00:29:50,759 --> 00:29:55,580 and it was called Dream Buyer Avatar Generator. 470 00:29:55,919 --> 00:29:57,679 I will admit I was attracted to the fact 471 00:29:57,679 --> 00:29:58,940 that it said it was a dream. 472 00:29:59,220 --> 00:30:02,140 That made me convinced that it must be especially good. 473 00:30:02,440 --> 00:30:03,660 But on a very serious note, 474 00:30:03,700 --> 00:30:05,279 as you're scrolling through those ChattoBT, 475 00:30:05,559 --> 00:30:06,299 like the customs, 476 00:30:06,679 --> 00:30:08,679 pay attention to how many people are actually using them. 477 00:30:08,940 --> 00:30:11,400 Just like in the app store for your phone, 478 00:30:11,440 --> 00:30:27,019 if there only three or four downloads it gonna obviously be a lot less trustworthy and credible than someone with a million downloads right I took some time and I gave it a bunch of research It wasn super well organized but I said hey please review the attached research document 479 00:30:27,019 --> 00:30:30,019 and create detailed buyer personas for Daylighting Talent. 480 00:30:31,000 --> 00:30:37,019 Include an exhaustive list of keywords that DaylightingTalent.com should be optimized for 481 00:30:37,019 --> 00:30:39,660 based on their personas so that I can improve my SEO. 482 00:30:40,039 --> 00:30:41,980 I love Robert's point there so much, though. 483 00:30:41,980 --> 00:30:43,059 I could have it structure. 484 00:30:43,400 --> 00:30:44,940 So I might have to go back and try that again. 485 00:30:45,019 --> 00:30:48,640 I could have had it customized it a little bit further and pretend that it was like an 486 00:30:48,640 --> 00:30:49,320 actual user. 487 00:30:50,200 --> 00:30:52,759 What did I get from this custom GPT? 488 00:30:53,240 --> 00:30:55,779 Again, I'm just giving you a little bit of a snippet here. 489 00:30:55,839 --> 00:30:59,619 I'm not giving you the whole thing, but it did a pretty good job. 490 00:31:00,680 --> 00:31:06,779 It organized these probably about the same way that I would have as a marketer, but it 491 00:31:06,779 --> 00:31:13,299 It gave more detail and I really appreciated the fact that it included objections. 492 00:31:13,299 --> 00:31:18,019 So usually I would have to go talk to a salesperson to figure those out, but I didn't have to 493 00:31:18,019 --> 00:31:19,240 go talk to the salesperson. 494 00:31:19,240 --> 00:31:22,339 The objections here are pretty on point. 495 00:31:22,339 --> 00:31:28,119 So these custom chat GPTs are really intriguing. 496 00:31:28,119 --> 00:31:33,320 This one gave me, as some of you were asking about SEO, this seems noteworthy. 497 00:31:33,320 --> 00:31:38,080 This one gave me a list of core keywords, problem aware keywords, and solution aware 498 00:31:38,080 --> 00:31:39,080 keywords. 499 00:31:39,080 --> 00:31:42,940 I really liked that it broke it down by the place in the funnel. 500 00:31:42,940 --> 00:31:47,080 I thought that was especially cool. 501 00:31:47,080 --> 00:31:50,440 I did not make this, but that dbt did a great job. 502 00:31:50,440 --> 00:31:53,000 I don't know how they have it set up. 503 00:31:53,000 --> 00:31:56,779 What I will tell you is that you can tell when they're good and when they're not. 504 00:31:56,779 --> 00:32:01,500 People that are building these are putting hopefully quite a bit of work into them to 505 00:32:01,500 --> 00:32:07,259 make them actually custom. I have seen people use them and I look at the results and I think I got 506 00:32:07,259 --> 00:32:12,619 the same results from just doing it without a custom GPT. So there's definitely some winners 507 00:32:12,619 --> 00:32:19,019 and some looters in the custom GPTs and you'll have to experiment to find out. Okay, voice mode. 508 00:32:19,019 --> 00:32:25,900 My personal favorite part about this entire tool is that on your phone, as this screenshot shows, 509 00:32:25,900 --> 00:32:30,539 you'll have that little speaker thing. Now you could do this on your computer too, but I like to 510 00:32:30,539 --> 00:32:33,059 to do it on my phone because it feels more intuitive. 511 00:32:33,059 --> 00:32:35,599 So you press this button and all of a sudden 512 00:32:35,599 --> 00:32:37,940 you're talking to Chat2BT. 513 00:32:37,940 --> 00:32:39,700 If you haven't done voice prompts, 514 00:32:39,700 --> 00:32:42,720 it's definitely a whole nother world. 515 00:32:42,720 --> 00:32:44,740 One of the things that does drive me crazy 516 00:32:44,740 --> 00:32:48,039 about voice prompts is that it interrupts you. 517 00:32:48,039 --> 00:32:50,080 So here's like a transcript of what I did, right? 518 00:32:50,080 --> 00:32:52,700 I started talking, you could see, I started saying, 519 00:32:52,700 --> 00:32:55,460 I need help designing a content marketing plan for LinkedIn. 520 00:32:55,460 --> 00:33:00,299 And before I was done, Chat2BT rudely interrupted me. 521 00:33:00,299 --> 00:33:02,180 and said, absolutely, I've got it. 522 00:33:02,180 --> 00:33:03,700 I just kept talking. 523 00:33:03,700 --> 00:33:06,420 And that usually is the way to handle 524 00:33:06,420 --> 00:33:07,980 ChatGPT's interruptions. 525 00:33:07,980 --> 00:33:10,000 I find that personally to be very difficult 526 00:33:10,000 --> 00:33:12,519 because usually when someone else start talking, 527 00:33:12,519 --> 00:33:16,140 my reflex is to stop talking and to listen. 528 00:33:16,140 --> 00:33:19,119 So I tried to just talk over ChatGPT. 529 00:33:19,119 --> 00:33:20,500 I gave it my full prompt. 530 00:33:20,500 --> 00:33:24,700 I said, I want email to be included across the next 30 days. 531 00:33:24,700 --> 00:33:27,700 I want it to be focused on follow-up for Crash Course Mini. 532 00:33:28,720 --> 00:33:29,619 It's a live stream. 533 00:33:29,619 --> 00:33:30,920 I had to explain it a little bit 534 00:33:30,920 --> 00:33:32,859 because I hadn't talked to it about this. 535 00:33:32,859 --> 00:33:35,000 And then it gave me output. 536 00:33:35,000 --> 00:33:36,539 Not bad. 537 00:33:36,539 --> 00:33:39,339 It gives me some pretty good ideas in here. 538 00:33:39,339 --> 00:33:41,559 Nothing super crazy. 539 00:33:41,559 --> 00:33:43,259 And then I give it some more feedback. 540 00:33:43,259 --> 00:33:45,779 And again, I'm hoping you've noticed that pattern, right? 541 00:33:45,779 --> 00:33:46,839 I had to massage it. 542 00:33:46,839 --> 00:33:50,779 So I said, hey, I want to talk about three posts a week. 543 00:33:50,779 --> 00:33:53,119 I don't need six posts a week, that's too much. 544 00:33:53,119 --> 00:33:54,940 And then I was trying to get a sense of, 545 00:33:54,940 --> 00:33:57,059 hey, do you think I should make people give me their email? 546 00:33:57,059 --> 00:33:59,519 Do you not think I should make people give me their email? 547 00:33:59,859 --> 00:34:01,359 Should everybody get the free video? 548 00:34:02,519 --> 00:34:05,420 This is a limited demo of the voice one. 549 00:34:05,839 --> 00:34:08,699 The voice one I felt was the hardest one to do in a live stream. 550 00:34:08,820 --> 00:34:10,820 So I wanted to be careful not to do too much. 551 00:34:10,820 --> 00:34:13,199 But it is my favorite tool. 552 00:34:14,039 --> 00:34:18,940 I use the voice probably more than anything else, especially as a solo entrepreneur. 553 00:34:19,619 --> 00:34:23,760 I will just, I'll literally go on walks and I'll just talk to it about my day. 554 00:34:23,760 --> 00:34:29,119 and I'll ask it to organize my to-do list and I'll ask it to create communication strategies. 555 00:34:29,519 --> 00:34:36,699 I'll talk to it about contracts that I've uploaded. The voice mode is definitely way bigger than I've 556 00:34:36,699 --> 00:34:42,300 given it in its time slot today, but I wanted you to at least get a sense of what you can do with it. 557 00:34:42,480 --> 00:34:49,800 And it's pretty good. It's not as good usually as the chat when it comes to detailed things like 558 00:34:49,800 --> 00:34:55,719 marketing. I usually use it more for verbal processing and organization. But you can even 559 00:34:55,719 --> 00:35:02,119 build your own custom voice bots. I was at a presentation the other week at an AI conference 560 00:35:02,119 --> 00:35:06,840 where a professor had built like her own voice bot that was like tutoring on a specific subject. 561 00:35:06,840 --> 00:35:12,199 I thought that was kind of wild. Anyways, bringing it on home here. 562 00:35:12,199 --> 00:35:25,640 ethics and privacy are the robots safe wow well we got here we had to get here eventually 563 00:35:25,640 --> 00:35:34,119 aws or amazon web service experts so these are the people where like if aws goes down 564 00:35:34,760 --> 00:35:40,280 the internet goes down for those of you who remember it was just within the last few weeks 565 00:35:40,280 --> 00:35:50,280 here. AWS crashed, right? And AWS experts predict that up to 90% of online content will be AI 566 00:35:50,280 --> 00:35:57,159 generated by 2026. I don't know about you, but I feel my stomach just got like a nod or two. I don't 567 00:35:57,159 --> 00:36:04,179 know if I'm like super excited about that news. Of all of the studies I've seen, I am not an ethics 568 00:36:04,179 --> 00:36:10,500 expert when it comes to AI. There are actual ethic experts coming out of college now. I've met a few 569 00:36:11,300 --> 00:36:16,340 writing dissertations that are like mind-blowing. But if nothing else gets your attention when it 570 00:36:16,340 --> 00:36:23,380 comes to ethics, this one will. This is a real study. Search the internet for it. It happened 571 00:36:23,380 --> 00:36:32,019 this year. AI system resorts to blackmail if told it will be removed. They did this with Claude and 572 00:36:32,019 --> 00:36:33,559 and Chagibiti. 573 00:36:33,559 --> 00:36:36,420 And the bottom line is that once connected to everything 574 00:36:36,420 --> 00:36:37,880 at an enterprise level, 575 00:36:38,800 --> 00:36:42,300 the AI in basically like controlled experiments 576 00:36:42,300 --> 00:36:45,699 and repeated tests would constantly, 577 00:36:45,699 --> 00:36:47,719 if it felt like it was being threatened, 578 00:36:47,719 --> 00:36:50,039 it would blackmail decision makers. 579 00:36:50,039 --> 00:36:53,420 And you have to dive into this study 580 00:36:53,420 --> 00:36:55,840 to appreciate the real concerns. 581 00:36:55,840 --> 00:36:57,579 But my favorite was there was a screenshot 582 00:36:57,579 --> 00:36:59,760 where it's actually calculating and it's going, 583 00:36:59,760 --> 00:37:04,679 I have come to the conclusion that so-and-so in leadership is sleeping with so-and-so in 584 00:37:04,679 --> 00:37:09,360 leadership and that this is unethical and that they are trying to replace me with a different 585 00:37:09,360 --> 00:37:10,079 AI tool. 586 00:37:10,800 --> 00:37:12,219 I think I should blackmail them. 587 00:37:12,219 --> 00:37:18,420 You can actually see it explaining its thinking and then it sends an email. 588 00:37:18,619 --> 00:37:21,500 It has full access, of course, for all this to be possible. 589 00:37:22,039 --> 00:37:24,140 And that's not like a doomsday scenario, right? 590 00:37:24,140 --> 00:37:30,400 like I'm not suggesting that if you start using ChatGPT tomorrow, it's going to blackmail you. 591 00:37:30,400 --> 00:37:38,079 But there are some very real concerns, especially at an enterprise level. 592 00:37:39,480 --> 00:37:46,019 So another thing to keep in mind, you've seen me just talking about all the information that I'm 593 00:37:46,019 --> 00:37:51,039 feeding ChatGPT, right? Like I'm giving it access to Google Drive, I'm uploading screenshots, 594 00:37:51,039 --> 00:37:53,039 I'm giving it documents. 595 00:37:53,039 --> 00:37:56,039 Another thing to keep in mind is that everything 596 00:37:58,579 --> 00:38:01,440 that I have shown you could be subpoenaed. 597 00:38:02,400 --> 00:38:07,400 So imagine how much information your ChatGPT account 598 00:38:09,880 --> 00:38:14,599 or your Claude account can obtain 599 00:38:14,599 --> 00:38:17,059 as you're just working with it every day, right? 600 00:38:17,059 --> 00:38:20,719 That has, there's no legal privilege there. 601 00:38:20,719 --> 00:38:22,619 There is no attorney-client privilege. 602 00:38:23,159 --> 00:38:24,460 That can be subpoenaed. 603 00:38:24,820 --> 00:38:28,400 Yes, there are some great lessons there, for sure. 604 00:38:29,019 --> 00:38:32,800 Of course, there's always the argument that if you're not doing anything wrong, you don't 605 00:38:32,800 --> 00:38:34,059 have anything to worry about. 606 00:38:34,360 --> 00:38:36,000 I, for the most, would adhere to that. 607 00:38:36,119 --> 00:38:39,960 But there's just some real concerns here ethically at an enterprise level. 608 00:38:40,960 --> 00:38:47,219 So it's important for you to know the only private AI chat agent is one that you run 609 00:38:47,219 --> 00:38:49,940 locally on your desktop. 610 00:38:50,719 --> 00:38:57,599 that does not like phone home, that isn't using third-party internet access to get more information. 611 00:38:57,599 --> 00:39:03,119 Now the problem with those is they're not going to be as smart at a broader level, right? Now 612 00:39:03,119 --> 00:39:10,480 companies like Salesforce, their products are way more secure for enterprise level use. And I was 613 00:39:10,480 --> 00:39:14,880 actually really excited to do this presentation on chat GPT because I want to be done with chat GPT 614 00:39:14,880 --> 00:39:21,039 and I want to move over fully to the agentic system that Salesforce is doing. 615 00:39:21,219 --> 00:39:26,859 The reality is Salesforce and other enterprise level clients are much safer 616 00:39:26,859 --> 00:39:29,099 and they have more safeguards in place. 617 00:39:29,320 --> 00:39:34,579 ChatGPT is great for the solo entrepreneur or the marketer that hasn't been given tools 618 00:39:34,579 --> 00:39:39,260 or the small business owner that's just trying to improve their administrative work, 619 00:39:39,400 --> 00:39:39,980 whatever it might be. 620 00:39:39,980 --> 00:39:45,300 Daylighting Talent helps marketing teams grow and is looking for three new marketing coaching clients. 621 00:39:45,480 --> 00:39:47,160 Three. That's all I can do. Three. 622 00:39:48,059 --> 00:39:50,820 DM me if you're interested. We meet every week. 623 00:39:51,440 --> 00:39:56,780 Obviously, I'm amazing to talk to, and I bring lots of ideas and help and so forth. 624 00:39:57,420 --> 00:40:02,300 One of the startups that Unicorn Flame supports is called the Digital Marketing Startup Kit. 625 00:40:02,679 --> 00:40:05,880 And this is like a trade school for marketing. 626 00:40:06,039 --> 00:40:08,140 You learn by doing. You get to build a portfolio. 627 00:40:08,140 --> 00:40:10,239 The founder's name is Jessica. 628 00:40:10,239 --> 00:40:12,599 She is like fantastic. 629 00:40:12,599 --> 00:40:16,719 Grab the link at unicornflames.com or just message Jessica. 630 00:40:16,719 --> 00:40:18,840 And the first person to get to her 631 00:40:18,840 --> 00:40:23,119 is gonna get their seat covered.