Welcome to Crash Course Show and Tell.
We will move fast today. Buckle up.
Chagypt, I want you to know, it acts like a lying toddler
fused with a brilliant scientist taking LSD.
Chagypt lies.
It lies to me frequently.
And I don't love that about it.
But it also is a really valuable tool.
I have been using JGBT for the last year pretty aggressively, which doesn't make me special in any way, shape, or form.
Many people have.
I am easily 300 hours on it.
And I've at this point redesigned my entire workflow around it to the point where it's managing my ADHD just as much as it's helping me with content creation and so forth.
I'm spending 20 bucks a month to get the features that we are covering today.
So if you're looking at this and you're like, I can't do that, that might be why.
The screenshots are from both desktop and mobile, depending on what felt most intuitive to me at the time.
So you'll see some toggling between phone and desktop.
Most of it's on desktop, though.
Okay, first, let's talk about connectors and apps.
Ooh, kind of makes me feel hungry, like apps and zerts.
Just to be clear, I'm not here to convince you that ChatGPT is the best thing in the world.
And I'm definitely not here to convince you that AI is like going to take over all of our futures soon.
ChatGPT's memory is my biggest frustration.
ChatGPT forgets key things, even after hours and hours of training.
It does so in unpredictable ways.
It will remember details that I told it a year ago sometimes.
And then it will forget my middle name.
There's all sorts of ways that allegedly fix that. One of my favorites is just to tell it to memorize
something. It does have a stored memory. That stored memory has limitations. You can check the
settings to find out how much of that stored memory you've filled up. The reality is you should not
trust ChatGBT's memory. So I built a simple little fix that works for me. I use Google Drive and
anything that's important if i have one of those 20-minute workshopping sessions with chat dpt and
i want to actually capture that information i just assume that it will somehow disappear
and i export it and i put it in a google document and i name that google document
now because of this my google drive is a mess i probably need to figure out a way to organize that
at some point, but a Google Drive library is my workaround to the memory issues.
And, oh, a fun question.
Do I have a custom instruction added?
Oh, I love the comments.
These are so fun.
Do I have, Kenny, do I have a custom instruction added for contextual awareness, remember, pass?
Yes, but let's be real.
It also ignores instructions that I've given it sometimes.
It will, even in midstream sometimes, ignore instructions.
My favorite one, of course, is not to use em dashes.
I have put custom instructions all over the place not to use em dashes because, of course,
of course, don't use em dashes, right?
But no matter where I go, it really loves em dashes.
So all that is just to be real with you.
It's not perfect.
However, let's take a little look at how to actually make it do some stuff, right?
So how do you even get Google Drive added?
How do you get the apps and the connectors added?
First, if you're looking here, you go into your settings and then you click around.
There's a whole bunch of fun stuff in here.
And I believe, Kenny, you were talking about adding into the personalization section there,
which is super smart.
You can do all sorts of fun stuff there.
But for the apps and the connectors, you'll pull up this section.
And really, I don't know why you would even bother using ChatGPT without taking the time to connect it to stuff.
There's a long list of things you can connect it to.
Slack.
If you're on Microsoft, you can do Microsoft Drive instead of Google Drive.
You want to connect it to as many things as possible, at least in my opinion, you do.
So here's the Google Drive connector.
I went ahead and added it. I'll skip over the parts where I gave away my security clearances
and gave access to everything in my life that's on my Google Drive to ChadGPT. We'll come back
to that later. I want to give you an actual example here. I connected Google Drive,
searched my Google Drive, created a summary to the question, what ventures has Unicorn Flames
launched this year and what do these ventures do or what do those ventures do? So you see,
I'm talking to it like a real human here.
I've seen much more complicated approaches to prompts.
I like to try to talk to it as much like a human as possible.
And you wouldn't know this, but I know that the results that it returned pretty good.
So it's pulling this from my Google Drive.
And the screenshot here is in chat to BT.
And it's summarizing.
And one of the things I love about it, especially since as formerly mentioned,
my Google Drive is a hot mess.
It also links to all the different documents that it's referencing.
So this makes it really easy for me to take all the information that I have about a variety
of different things and search it and query my own brain, if you will.
And that's honestly one of my favorite parts about ChatGPT.
It's really changed the way that I use Google Drive as a whole.
I always know that I can search that information later and retool it if I need to.
Here's another example.
Imagine ChatGPT, and for those of you who weren't sure, this is a screenshot of me prompting
ChatGPT, right?
So imagine you are an investor in the Grand Rapids area.
Note, I'm giving it a location.
It loves geography.
Search my Google Drive and write a 100-word marketing plan based on the fragmented documents
I have for Unicorn Flames.
I like to be honest with ChatGPT, even though sometimes it lies to me.
I like to be real with it.
Focus on the following platforms, LinkedIn, email, marketing, and Instagram.
How did it do with that?
Oh, it did pretty good.
I really like giving it limitations.
So for a 100-page, or excuse me, a 100-word marketing plan, this is not bad.
Email marketing, Instagram, LinkedIn, yeah.
It's got pretty good ideas there.
Would I use this verbatim?
probably not but I've played with this in a multitude of different ways and as someone who
has been in marketing on and off for 10 years now I will tell you it does like a pretty great job at
giving me ideas now mind you if I weren't in marketing I might not know which of those ideas
were good and which of those ideas were bad but for me it gives me a lot of really good ideas
and I think there's something important within there right if we don't have a certain subject
matter expertise or familiarity, then what we're doing here isn't going to be that helpful.
I'm not a lawyer. If I tried using Chat2PT to research law and do things related to law,
I probably wouldn't know how to distinguish from the good, the bad, and the ugly, right? So
there's definitely a lot of value in remembering the fact that your baseline of expertise and
knowledge does impact whether or not this tool is going to be helpful for you. Okay, example two was
fun. So what else could you do with this? You've got it connected to your Google Drive, maybe you've
got it connected to your Microsoft Drive. Oh, there's so many different ways you could use this.
You could do an internal wiki. If you've got a team account, yes, there's a team account where
you can have like multiple users and then you can all see what the other people are doing and it's
like a shared brain. You could build out an internal wiki. I did that earlier this year.
It was really fun. Imagine your intern starts or your coworker that's on a project but hasn't
caught up, gets on, and they can actually query your Google Drive for questions about things.
You could put in FAQs, all sorts of things. I also really like it, searchable contracts and
billings. I keep all of my contracts. I bring in all of those documents into, including invoices,
into Google Drive specifically just so I can search them.
Imagine you've got that, hey, what did I say I was going to do with such a project?
I will just search for it, right?
Yes, this will be available for future reference once it concludes.
Use OCR.
If you don't know what OCR is, that's the whole like, it can read the text.
You can scan in usually with your phone.
There's a lot of different apps that do OCR conversion.
And this is important because not everything you scan in will ultimately be readable to ChatGPT.
It needs you to do the import in the right way so that it can actually scan the text.
But imagine maybe you've got a small business and you've been in business for five or ten years.
You probably have piles of marketing assets and materials, right?
You can scan all of that in into Google Drive and then you'll be able to search it.
It will make remembering old campaigns, riffing on old campaigns so much easier.
And there's a key theme here that I hope you're picking up on.
The tool is only as good as what you give it.
You really do have to train it.
Not all of, certainly not all of, but many of the frustrations I hear from, especially
from marketers communicators business owners that are using ChatGPT many of those frustrations stem back to the fact that not enough energy and time was given to training it
You have to feed it, right?
You gotta feed it.
Not to suggest that feeding it makes it perfect
because it doesn't, but you do definitely have to feed it.
So as I wait for my computer, here we go.
What's next?
I love documents, but I don't know about you, but I actually spend way more time in my email
than I do in documents.
And when I discovered the email connector, oh man, I definitely went down a rabbit hole
for a few days.
Yes, giggle.
I like that.
Garbage in, garbage out.
100%.
Okay.
So next, I'm going to show you what happens when you can connect, right?
I connect my Google Drive and therefore my Gmail, but I highlighted Outlook email here
because I know we've got some Microsoft users too.
Search my Gmail for emails between first name, last name, and email address.
Those are placeholders.
I thought it would be inappropriate as I was using a real example
to tell you the actual name of the person that I'm doing this with.
And what I love is that I can use this prompt to get a read on a situation.
Maybe you've got a project or maybe you've got a proposal
and you can't get a read on it.
Does that person, are they serious about this?
Are they like, is this really happening?
I'm not sure.
Maybe you spend a lot of time sitting at night
thinking about everything everyone's ever said to you.
I don't know if that's you, but that's definitely me.
So I put in this prompt and I say, give me an analysis.
This is a real example.
All these are real examples.
I have this project and I just couldn't get a sense
of is this person, okay?
I mean, it sticks emails in.
It's been like three months of conversation
and I couldn't get a sense of whether or not
they were interested or not.
Partially because I kept losing the plot, right?
With so much asynchronous gaps.
So here we go, an analysis of those emails.
So keep in mind, it went and it found those emails
from all of these different conversations
and it gave me an analysis of it, an analysis of it, right?
So it says, hey, yeah, she's pretty serious-ish.
She accepted calendar invites.
She calls the work an important task.
She gives real context.
And then it even gives me a little bit about the pattern.
She's cautious but low urgency.
The pattern is yes, then schedule, then life happens, then delay, then reschedule.
It even gave me a sense of the fact that her language was budget conservative.
She wants to see how her year end commits.
And it goes on and on.
Now, side note, if you're dating, this is a fun way to analyze conversations too.
I am definitely putting every single conversation I have into Chat2PT to get a read on whether
or not it's going well.
It's saving my counselor hours and hours of work.
So anyways, this is super valuable though, right?
Like I'm analyzing actual emails and I will tell you that I did that with a bunch of other
ones.
I actually do that all the time.
and it gives me a really practical, helpful read on conversations.
And what I like is that it identifies behaviors and subtext.
I wanted to keep going with this.
Search my Gmail's complete history, focusing on the emails I've sent.
Provide a detailed analysis of my voice and tone
and use that to build a voice and tone guide
for Tim Haynes formatted as a Notion template.
But I like Notion, maybe you use Asana, maybe you use Teams.
My point with putting that in there was that you can direct it to actually format the output
in a way that will make it easy to import directly into a third-party tool like Notion
or Asana or any other project management or CRM.
I've got this.
What does it spit out?
So keep in mind, it looks at three years, four years worth of emails, and it aggregates all that information.
And here's what it says.
I am relationally warm.
I start to feel like I'm just like bragging about myself.
But this is what it gave me.
And imagine doing this for your CEO, right?
Your CEO comes to you and says, hey, can you write emails like me?
And you say, I don't know, can I?
here's a way to create a voice and tone guide to a specific individual right this is great if you're
like bringing out an assistant or an intern and you want to get really detailed and i'm just giving
you a little screenshot here it goes on and on there are like all sorts of details like words
not to use phrases not to use i could have easily have handed this to pretty much anyone and said
okay, now you're in charge of my email. This is what I want you to sound like. And of course,
from a brand perspective, you can use that same sort of approach to build out your brand guide,
especially if you're a startup, usually your brand guide and your voice and tone for the brand is
very similar often to your personal voice and tone too. I'll tell you, it was pretty good, but
you've got to argue a little bit with chat gbt you've got to push and pull on it you've got to
massage so i gave it some feedback i said hey focus on the entire etmail history when i read
through this in detail i got the sense that it was mostly looking at the last 30 days which is weird
because i didn't tell it to do that but i guess i needed to be more specific so i got a little bit
more detailed and then i was able to produce something that i felt like i could have actually
given to someone. And so this, as you can see from Massage Unit, much better results here.
I asked it specifically, how do people feel? Welcomed, calm, respected, encouraged, safe to
be honest with you, invited to collaborate. It didn't say confused and overwhelmed, but I worry
that might have been in there somewhere too. So again, really useful. All of that data in your
email, think of all the things you could do with it. You can find coupon codes. You can find airline
mileage. For our sake today though, a few additional use cases, easily summarize relationship history.
Yes, search my Gmail and tell me everything I've ever said to so-and-so and give me an understanding
of that relationship and how it's spanned in the last 10 years. Imagine importing that into your
CRM. Build lists of your deepest relationships. Give me a list of everyone that I've emailed more
than 10 times in the last decade. Three, quickly create travel blocks. I know if you're like me,
sometimes it's just about administrative work, right? You went on that trip and now you've got
to create that expense report. ChatGPT saves me so much time with my expense reports.
Thank goodness for that. Okay, and then there are a lot of different connectors here. The last one
that I'm going to go into today on screen is Canva. Since we are talking about marketing and
communications, it felt important to cover that. First prompt, Canva. Remember this is after I
connected my Canva account. Canva, find the styles, brands, and colors used for Crash Course and
create three new slide designs that would work with a variety of use cases. Okay, how did it do?
I'm not even going to show you how it did.
It did horrible.
I got very upset with it.
I spent 45 minutes on this one
and I finally came back to him and I said,
Hey, you didn't use the right colors.
Reference the attached screenshots
so you understand the brand basics
and can stay on brand.
And I want to highlight something there.
Screenshots, I use them constantly with Chachipati.
Look at this. Do this.
Remember this.
Screenshots are definitely an important part of communicating with a tool. Oh, fun. Kenny says he
planned an itinerary for their fall color tour last month. That's cool. I love that. Yeah, you
can do so many things with it. So eventually, as I massage this further, I got something that I
actually liked. Definitely not going to win any design awards anytime soon, but it gave me a few
different slides that I could play with and refine and it got them in the right colors and the right
fonts and so forth. I'm probably not going to use that every day but let's try another prompt here.
Canva use the colors, styles, and fonts for Crash Course to make a slide titled
Look What ChatGPT Did and Include a Graphic of a Smiling Robot. Now I'm getting a little bit more
precise, right? And of course, it's going to have better results. I was quite happy with these. I
also loved that it gave me a breakdown of the different hex codes and colors. I like that it
was on brand. I almost went with this, look what ChatGPT did, little robot guy.
I couldn't figure out though, if there were leaves by his feet or if the feet were on fire.
definitely don't quit your day job if you're a designer don't worry design is more important
than it's ever been okay still feeling like a little bit underwhelmed i decided another prompt
and this time i got a little bit wild i had recorded a conversation with otter ai i record
and transcribe every meeting that i have and i do so many things with that and it makes chat to be
she's so much more valuable for me.
So I took that transcript from a conversation
and it was really just me like verbally dumping.
As you may have gathered, I'm a verbal processor.
So I verbally dumped and I took that audio file and I put it in here and I said hey use this attached file to create a presentation of four slides total The title slide should be and I gave it like very specific instructions right
And you'll notice here a key point from the attached transcript.
The key point should be in an H2 style.
So I'm getting really specific.
H2 is just shorthand for heading.
Hi, Clary.
It's so lovely to see you on here.
Oh, yes, there is some bias for sure.
The key point should be in an H2 style and then use two to three bullet points.
So I gave it like a pretty detailed prompt.
What does it come up with?
Not bad.
I was pretty happy with this, actually.
I would probably play with this a little bit further from a design perspective.
But all those like internal meetings you have or those like brief updates,
think about how many times you're in a conversation with a group
and you wish you just had a little depth.
Not every single deck that we make can be something that we spend 18 hours on, right?
Sure, there are, of course, examples where that human touch is always going to be really
critical.
But sometimes you just need something that will help people follow along, right?
So I was pretty happy with this.
I would definitely feel comfortable using it.
Here is one of the slides that you gave me.
It gave me four or five different ones.
And I was pretty pleased with all of them.
I would probably go tweak them a little bit, but I especially liked the titles that it came
up with.
I was very happy with that.
It did a great job of taking an hour long recording of verbal vomit between me and someone
I was workshopping with and distilling it into actually viable information.
So loved that.
Okay.
Woo!
Some great conversation happening in the comments here.
Just going to pause.
Yes, AI will not take our jobs, Elizabeth.
I'm glad I'm making you giggle.
Clary out in Spain.
Oh, so lovely to see your name.
Ben and Clary, glad you're having some good conversation here.
Invite all of you to join in the comments.
Comments are always where the best stuff happens, right?
So, okay.
Research and A-B testing.
Some how-to and examples.
Yay!
First of all, get out your James Bond music.
We're going into agent mode.
For those of you who do not know, agent mode is different than normal ChatGPT.
It's not a different AI.
It's not smarter.
It just performs certain things better because it is proactive and structured, and it has access to all the tools that you've connected it to.
When you're working with agent mode, you're setting the AI free.
And you're telling it to go accomplish a goal.
In that vein, here's the prompt.
Your name is James.
You are a marketing expert.
Search the internet for everything you can find
related to Grand Valley State University.
I wanted to use something that was easy to find
for the sake of example.
Create a voice and tone guide that follows the best practices
of similar voice and tone documents
from other public universities.
Keep it to one page.
Constraints are important here, right?
Otherwise, it'll probably give me like a 20-page document
that's not usable.
So that's what I put in.
Again, I am in agent mode, which means that it's going to go and it's just going to do stuff.
Whenever I get on agent mode, I always put the James Bond music on.
It makes me feel super cool.
Okay, so here is what the results are.
It comes up with, and this is just a screenshot.
Again, there's a long list of other screenshots I could have put in here too.
I wanted you just to give a snippet, but it organizes it by the tone.
It gives characteristics to the tone.
It talks a lot about inclusive language and equity.
And what I love so much,
it links to all of these different themes
as I could easily go and find the source articles,
which I especially love.
I'm a researcher, so source articles always make me happy.
Not bad, not bad.
I'm not gonna go off the rails on the agent mode.
I will make it clear to you though that agent mode is most powerful if you actually have
it connected to a bunch of things.
Otherwise, you're not going to really get that much better results than the other mode
because it's not going to have access to tools.
Here are some different ways you could train it using agent mode.
You could upload all of your recorded conversations or calls.
I talked about that a little bit earlier, but specifically, you could build an agent that
an agent mode stream where you're going to like generate content for let's say LinkedIn
post or email marketing.
We talked earlier about those screenshots, right?
You could actually go upload all of the screenshots from your website.
You could set agent mode loose and you could do like a user experience audit.
Go find all sites within my category and compare them to the screenshots and give me specific
feedback on how my user experience could be improved.
And we talked earlier about uploading transcripts.
If you've got it connected to something with transcripts in it, you can give it an end task
and you can have it sort through all the transcripts so you don't have to know exactly like what
you're trying, where you're trying to send it.
Agent mode, super powerful, but really only if you're connected to those tools.
Okay.
So here's another prompt.
Again, I'm in that agent mode.
You are a trauma-informed marketing expert that values diversity and has access to all human psychology.
Search social media, online magazines, and forums for all 2025 marketing communications and creative trends.
Suggest three blog posts that I should write if I'm focused on small business owners in the West Michigan area.
For each blog post, provide eight headlines that I can A-B test.
And A-B testing, definitely one of my favorite things that ChatGPT does.
It makes it so much easier to come up with lists and lists of headline ideas.
Now, sometimes they certainly need tweaking, but it is definitely really valuable when
it comes to generating ideas for A-B testing.
So it gave me six or seven, or how many did I tell it?
Eight different blog post ideas.
They were all really, I was really happy with all of them.
I'll be honest, I was surprised by how good they were.
And then for each one,
it gave me a bunch of different headlines too.
And I'm pretty happy with these headlines.
They are all following a pretty general headline formula
that works psychologically.
And I'm pretty happy with them.
This would have taken me a lot of time
to come up with on my own.
And certainly it's something that I use
on an ongoing basis to come up with ideas.
If you were getting like really in the weeds with it,
you could connect to your Meta Ads account,
or if you're using Google AdWords,
you could export that data, right?
And you could work with existing data files
and you can A-B test based on what you've already been running.
I didn't wanna get too in the weeds with it here today
since we have limited time,
but if you're using like actual ad accounts,
or if you're playing with SEO, importing that data
and asking it to generate A, B, C, D, E, F, G variations of the top performers,
that's where you're going to really get some exciting results.
So here's a third prompt.
SEO is not something that I've used it a lot for.
I have heard from my friends that are SEO experts that it's definitely making a big impact.
I think what most interests me specifically when it comes to SEO is that so much of what we're doing now
is returning a search result generated by AI.
And so we don't need to click through. Right.
But that's for another time.
So here we go with the third prompt.
I'm doing an email marketing campaign for the blog post about.
So here it is. I'm massaging it.
And what I did here is I said, hey, I've got three personas.
I need you to give me a specific headlines that I can use or rather subject lines.
It's this email marketing and I want them organized by persona.
And again, highlighting that it's usually smart enough to be able to generate files formatted specifically for certain platforms.
So I told it to go get MailChimp.
And let's see how it did.
It gave me a CSV file organized in a way that I could easily import it into MailChimp.
It's even tried to think through, like, how does MailChimp want this formatted?
And then it's got it organized by my persona.
Not bad.
Again, 60 years ago, I owned a marketing agency.
We would have been billing $150 an hour for this sort of work, right?
So it is having a real impact.
There's no doubt there.
This is saving a lot of time for me.
Okay, let's get into using a custom GPT.
There are plethora, plethora of these like custom GPTs.
People build them.
Companies build them.
Sometimes they're better than what you can do on your own.
Sometimes they're not.
Oh, real quick here.
Robert says you could do the same with blogs content for web and ask it,
what is the best way for ChatGPT to find this content
and then have it structured to optimize your SEO results.
I wanted to stick with this idea of buyer personas
or marketing personas if you prefer.
So I found a GPT that said it was really good at that.
and it was called Dream Buyer Avatar Generator.
I will admit I was attracted to the fact
that it said it was a dream.
That made me convinced that it must be especially good.
But on a very serious note,
as you're scrolling through those ChattoBT,
like the customs,
pay attention to how many people are actually using them.
Just like in the app store for your phone,
if there only three or four downloads it gonna obviously be a lot less trustworthy and credible than someone with a million downloads right I took some time and I gave it a bunch of research It wasn super well organized but I said hey please review the attached research document
and create detailed buyer personas for Daylighting Talent.
Include an exhaustive list of keywords that DaylightingTalent.com should be optimized for
based on their personas so that I can improve my SEO.
I love Robert's point there so much, though.
I could have it structure.
So I might have to go back and try that again.
I could have had it customized it a little bit further and pretend that it was like an
actual user.
What did I get from this custom GPT?
Again, I'm just giving you a little bit of a snippet here.
I'm not giving you the whole thing, but it did a pretty good job.
It organized these probably about the same way that I would have as a marketer, but it
It gave more detail and I really appreciated the fact that it included objections.
So usually I would have to go talk to a salesperson to figure those out, but I didn't have to
go talk to the salesperson.
The objections here are pretty on point.
So these custom chat GPTs are really intriguing.
This one gave me, as some of you were asking about SEO, this seems noteworthy.
This one gave me a list of core keywords, problem aware keywords, and solution aware
keywords.
I really liked that it broke it down by the place in the funnel.
I thought that was especially cool.
I did not make this, but that dbt did a great job.
I don't know how they have it set up.
What I will tell you is that you can tell when they're good and when they're not.
People that are building these are putting hopefully quite a bit of work into them to
make them actually custom. I have seen people use them and I look at the results and I think I got
the same results from just doing it without a custom GPT. So there's definitely some winners
and some looters in the custom GPTs and you'll have to experiment to find out. Okay, voice mode.
My personal favorite part about this entire tool is that on your phone, as this screenshot shows,
you'll have that little speaker thing. Now you could do this on your computer too, but I like to
to do it on my phone because it feels more intuitive.
So you press this button and all of a sudden
you're talking to Chat2BT.
If you haven't done voice prompts,
it's definitely a whole nother world.
One of the things that does drive me crazy
about voice prompts is that it interrupts you.
So here's like a transcript of what I did, right?
I started talking, you could see, I started saying,
I need help designing a content marketing plan for LinkedIn.
And before I was done, Chat2BT rudely interrupted me.
and said, absolutely, I've got it.
I just kept talking.
And that usually is the way to handle
ChatGPT's interruptions.
I find that personally to be very difficult
because usually when someone else start talking,
my reflex is to stop talking and to listen.
So I tried to just talk over ChatGPT.
I gave it my full prompt.
I said, I want email to be included across the next 30 days.
I want it to be focused on follow-up for Crash Course Mini.
It's a live stream.
I had to explain it a little bit
because I hadn't talked to it about this.
And then it gave me output.
Not bad.
It gives me some pretty good ideas in here.
Nothing super crazy.
And then I give it some more feedback.
And again, I'm hoping you've noticed that pattern, right?
I had to massage it.
So I said, hey, I want to talk about three posts a week.
I don't need six posts a week, that's too much.
And then I was trying to get a sense of,
hey, do you think I should make people give me their email?
Do you not think I should make people give me their email?
Should everybody get the free video?
This is a limited demo of the voice one.
The voice one I felt was the hardest one to do in a live stream.
So I wanted to be careful not to do too much.
But it is my favorite tool.
I use the voice probably more than anything else, especially as a solo entrepreneur.
I will just, I'll literally go on walks and I'll just talk to it about my day.
and I'll ask it to organize my to-do list and I'll ask it to create communication strategies.
I'll talk to it about contracts that I've uploaded. The voice mode is definitely way bigger than I've
given it in its time slot today, but I wanted you to at least get a sense of what you can do with it.
And it's pretty good. It's not as good usually as the chat when it comes to detailed things like
marketing. I usually use it more for verbal processing and organization. But you can even
build your own custom voice bots. I was at a presentation the other week at an AI conference
where a professor had built like her own voice bot that was like tutoring on a specific subject.
I thought that was kind of wild. Anyways, bringing it on home here.
ethics and privacy are the robots safe wow well we got here we had to get here eventually
aws or amazon web service experts so these are the people where like if aws goes down
the internet goes down for those of you who remember it was just within the last few weeks
here. AWS crashed, right? And AWS experts predict that up to 90% of online content will be AI
generated by 2026. I don't know about you, but I feel my stomach just got like a nod or two. I don't
know if I'm like super excited about that news. Of all of the studies I've seen, I am not an ethics
expert when it comes to AI. There are actual ethic experts coming out of college now. I've met a few
writing dissertations that are like mind-blowing. But if nothing else gets your attention when it
comes to ethics, this one will. This is a real study. Search the internet for it. It happened
this year. AI system resorts to blackmail if told it will be removed. They did this with Claude and
and Chagibiti.
And the bottom line is that once connected to everything
at an enterprise level,
the AI in basically like controlled experiments
and repeated tests would constantly,
if it felt like it was being threatened,
it would blackmail decision makers.
And you have to dive into this study
to appreciate the real concerns.
But my favorite was there was a screenshot
where it's actually calculating and it's going,
I have come to the conclusion that so-and-so in leadership is sleeping with so-and-so in
leadership and that this is unethical and that they are trying to replace me with a different
AI tool.
I think I should blackmail them.
You can actually see it explaining its thinking and then it sends an email.
It has full access, of course, for all this to be possible.
And that's not like a doomsday scenario, right?
like I'm not suggesting that if you start using ChatGPT tomorrow, it's going to blackmail you.
But there are some very real concerns, especially at an enterprise level.
So another thing to keep in mind, you've seen me just talking about all the information that I'm
feeding ChatGPT, right? Like I'm giving it access to Google Drive, I'm uploading screenshots,
I'm giving it documents.
Another thing to keep in mind is that everything
that I have shown you could be subpoenaed.
So imagine how much information your ChatGPT account
or your Claude account can obtain
as you're just working with it every day, right?
That has, there's no legal privilege there.
There is no attorney-client privilege.
That can be subpoenaed.
Yes, there are some great lessons there, for sure.
Of course, there's always the argument that if you're not doing anything wrong, you don't
have anything to worry about.
I, for the most, would adhere to that.
But there's just some real concerns here ethically at an enterprise level.
So it's important for you to know the only private AI chat agent is one that you run
locally on your desktop.
that does not like phone home, that isn't using third-party internet access to get more information.
Now the problem with those is they're not going to be as smart at a broader level, right? Now
companies like Salesforce, their products are way more secure for enterprise level use. And I was
actually really excited to do this presentation on chat GPT because I want to be done with chat GPT
and I want to move over fully to the agentic system that Salesforce is doing.
The reality is Salesforce and other enterprise level clients are much safer
and they have more safeguards in place.
ChatGPT is great for the solo entrepreneur or the marketer that hasn't been given tools
or the small business owner that's just trying to improve their administrative work,
whatever it might be.
Daylighting Talent helps marketing teams grow and is looking for three new marketing coaching clients.
Three. That's all I can do. Three.
DM me if you're interested. We meet every week.
Obviously, I'm amazing to talk to, and I bring lots of ideas and help and so forth.
One of the startups that Unicorn Flame supports is called the Digital Marketing Startup Kit.
And this is like a trade school for marketing.
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The founder's name is Jessica.
She is like fantastic.
Grab the link at unicornflames.com or just message Jessica.
And the first person to get to her
is gonna get their seat covered.