1 00:00:02,520 --> 00:00:06,390 Welcome to Crash Course Show and tell. 2 00:00:06,900 --> 00:00:07,380 Woo. 3 00:00:08,430 --> 00:00:13,620 I'm thrilled to share with you the exciting experiments that 4 00:00:13,620 --> 00:00:19,140 we've been working on in our shop over these past two weeks. 5 00:00:20,820 --> 00:00:27,209 These hands on test have revealed some fascinating insights into 6 00:00:27,209 --> 00:00:33,060 tools that can revolutionize your workflow, and I can't wait to walk 7 00:00:33,060 --> 00:00:35,190 you through each and every one. 8 00:00:36,780 --> 00:00:41,790 Let's start with our very first experiment. 9 00:00:42,209 --> 00:00:44,099 Ooh, yeah. 10 00:00:44,700 --> 00:00:46,080 Our first experiment. 11 00:00:46,845 --> 00:00:52,035 Combines ready, AI and super base. 12 00:00:53,115 --> 00:00:56,865 So Ready AI is 13 00:00:57,865 --> 00:01:01,465 a way to supercharge your web development process. 14 00:01:03,085 --> 00:01:08,515 This combination of Ready AI and Supabase is a complete game changer. 15 00:01:10,945 --> 00:01:13,105 I wanna focus on the fact that. 16 00:01:14,260 --> 00:01:23,020 This is going to really allow you to go at speed for those of you who are creating 17 00:01:23,020 --> 00:01:25,750 something you wanna deploy quickly. 18 00:01:26,770 --> 00:01:33,340 Great for MVPs, and also an excellent tool for building out a fully 19 00:01:33,370 --> 00:01:37,570 functionable long-term website. 20 00:01:38,920 --> 00:01:41,800 So I've been creating websites for. 21 00:01:43,075 --> 00:01:51,115 10 years now and what this tool combo has allowed me to 22 00:01:51,115 --> 00:01:54,655 accomplish has exploded my mind. 23 00:01:56,035 --> 00:01:56,395 Ready? 24 00:01:56,395 --> 00:02:03,265 Ai, for those of you who have heard of Vibe coding is sort of in that direction. 25 00:02:03,505 --> 00:02:09,325 It handles all the structural elements and then super base provides. 26 00:02:10,285 --> 00:02:17,995 All of the backend infrastructure and together the setup is really perfect 27 00:02:17,995 --> 00:02:24,505 for marketing teams needing quick web solutions, or for entrepreneurs wanting 28 00:02:24,505 --> 00:02:26,905 to rapidly prototype their ideas. 29 00:02:28,705 --> 00:02:29,035 Ready? 30 00:02:29,365 --> 00:02:31,315 AI up on the screen here. 31 00:02:31,315 --> 00:02:36,835 Now I'm gonna just give you a quick little sample of what it can do. 32 00:02:37,834 --> 00:02:41,284 I've got a bunch of sites out here that I've built. 33 00:02:41,404 --> 00:02:43,864 Let's just do a little sample project. 34 00:02:44,105 --> 00:02:50,374 So the pricing on this tool is credit based and there are a lot 35 00:02:50,374 --> 00:02:55,744 of other vibe coding type AI, website building tools out there. 36 00:02:55,744 --> 00:02:59,944 I've experimented with a long list of them, spent a few thousands on 37 00:02:59,944 --> 00:03:03,420 prescriptions or subscriptions, excuse me, at this point. 38 00:03:04,354 --> 00:03:11,074 But at the end of the day, this one I have found to be the absolute best. 39 00:03:11,404 --> 00:03:13,204 So here we go. 40 00:03:15,394 --> 00:03:19,444 I want a one page website and ready. 41 00:03:19,444 --> 00:03:27,484 AI works best if you have a brand guide or a brand already defined. 42 00:03:27,890 --> 00:03:30,979 You could certainly create sites if you don't have the brand yet 43 00:03:30,979 --> 00:03:35,390 defined, but you're gonna get much better results if you have a brand. 44 00:03:35,929 --> 00:03:44,299 I'm just gonna say, I want a one page website for a company focused on selling 45 00:03:44,629 --> 00:03:50,839 lawn mowing services in the Grand Rapids, Michigan area where I live here. 46 00:03:51,259 --> 00:03:55,099 And so this feature here is that's where you would image of 47 00:03:55,099 --> 00:03:57,109 your brand guide if you had one. 48 00:03:58,609 --> 00:04:02,569 Again, this sample that I'm making here is really just meant to be kind of silly, 49 00:04:03,649 --> 00:04:05,059 just to kinda give you a sense of it. 50 00:04:05,059 --> 00:04:10,819 So here it is on the right hand side, it's creating the site, building 51 00:04:10,819 --> 00:04:14,209 out all the back files and so forth. 52 00:04:14,839 --> 00:04:19,909 And what I've learned with Ready AI is that it really likes to take its design. 53 00:04:19,909 --> 00:04:25,099 So the more specific you can be, the more precise you can be, the better 54 00:04:25,099 --> 00:04:28,620 off it's going to to go for you. 55 00:04:28,890 --> 00:04:34,650 You'll definitely get better results the more concrete you are with your prompts. 56 00:04:34,979 --> 00:04:39,659 I recommend with this tool workshopping your prompts in 57 00:04:39,659 --> 00:04:44,159 chat, GPT or Claude first, the. 58 00:04:44,594 --> 00:04:44,655 Yeah. 59 00:04:46,424 --> 00:04:49,275 Way that I've been doing that is I've been uploading a lot of, 60 00:04:49,275 --> 00:04:50,895 like the designs I wanna create. 61 00:04:50,895 --> 00:04:55,735 So I'll create them first in let's say Canva or Photoshop or InDesign, 62 00:04:55,735 --> 00:04:59,875 and then I'll upload all those static images to chat GBT and chat. 63 00:04:59,875 --> 00:05:02,755 GBT does a really good job of helping me build out prompts. 64 00:05:02,755 --> 00:05:06,985 It's familiar with Ready ai, so I'll ask it to make the 65 00:05:06,985 --> 00:05:09,145 prompt with Ready AI in mind. 66 00:05:09,385 --> 00:05:13,435 And what that does it is, is it allows me to with ready ai, things 67 00:05:13,435 --> 00:05:22,234 like hex colors, CSS elements, font styles margins, all those sorts of 68 00:05:23,044 --> 00:05:28,955 things that really will allow you to reproduce your design if you have a 69 00:05:28,955 --> 00:05:30,395 design that you're already working with. 70 00:05:30,395 --> 00:05:35,525 But here in this little demo, I'm showing you of course, what it looks 71 00:05:35,525 --> 00:05:38,885 like to create something without a working design of any kind, 72 00:05:38,885 --> 00:05:40,835 certainly another path you can take. 73 00:05:40,835 --> 00:05:45,665 So it's building it all out based on just very liminal, minimal, I 74 00:05:45,665 --> 00:05:51,455 should say, data, and you can really workshop with a back and forth. 75 00:05:51,705 --> 00:05:54,705 So this is, you know, this is a very generic site. 76 00:05:55,125 --> 00:06:00,284 Like any website that you're creating, unless you have photography and copy 77 00:06:00,284 --> 00:06:05,424 and a brand, you're not going to be able to make something unique, however. 78 00:06:07,314 --> 00:06:12,594 Great MVP if I was a, a startup that wanted to start this business, 79 00:06:12,594 --> 00:06:17,404 this really does allow me to begin pretty quickly and jump right in. 80 00:06:18,244 --> 00:06:22,444 So I would continue to be able to workshop what I wanted. 81 00:06:22,444 --> 00:06:26,674 I could upload images, I could upload photos that I wanted it to use. 82 00:06:27,274 --> 00:06:34,594 All of those capabilities and more are really easy to use in the interface here. 83 00:06:35,614 --> 00:06:38,974 And I talked about superb base. 84 00:06:38,974 --> 00:06:45,874 So this is all very front end orientated with the integrations here. 85 00:06:46,324 --> 00:06:50,234 We've got super base, we've got Stripe, Shopify, Cannelly, 86 00:06:50,234 --> 00:06:51,334 MailChimp, Google Analytics. 87 00:06:51,934 --> 00:06:55,954 Superb base is the one that I find to be the most important. 88 00:06:56,164 --> 00:06:59,764 So the super base, I can do something really simple like build out. 89 00:07:00,134 --> 00:07:02,354 Text message alert functionality. 90 00:07:02,354 --> 00:07:06,164 So I could say I want to add text message 91 00:07:08,864 --> 00:07:16,964 chat live from the website using super base and SendGrid. 92 00:07:19,184 --> 00:07:24,314 I use SendGrid for all my email marketing and text message marketing needs. 93 00:07:24,494 --> 00:07:28,334 Just because its pricing is really inexpensive and it. 94 00:07:28,814 --> 00:07:35,234 Seems to work quite well with Super Base Two. 95 00:07:35,594 --> 00:07:41,264 So if I had already connected Superb base and I had my super base set up, I 96 00:07:41,264 --> 00:07:43,274 would be able to just hit this button. 97 00:07:43,574 --> 00:07:48,824 It will automatically connect to your superb base. 98 00:07:49,124 --> 00:07:55,304 Super base has its own pricing, also credit base, but it's based on usage. 99 00:07:56,774 --> 00:07:57,344 I have. 100 00:07:57,749 --> 00:08:01,799 Not yet crossed the need from free to paid. 101 00:08:01,799 --> 00:08:06,029 But if you had a, a lot of visitors or a really active site, you would 102 00:08:06,029 --> 00:08:09,869 certainly need to take the super base pricing into consideration too. 103 00:08:10,499 --> 00:08:13,949 And what I love so much about this integration is that I don't 104 00:08:13,949 --> 00:08:17,459 even need to go into super base or learn how to use that tool. 105 00:08:17,779 --> 00:08:23,599 I can do everything that I need here from Ready AI for the most part. 106 00:08:23,914 --> 00:08:28,054 There are a few times when you'll have to jump directly into superb base and 107 00:08:28,054 --> 00:08:32,944 do something, and what's great about the way the Ready AI works is that 108 00:08:32,944 --> 00:08:34,864 it'll tell you exactly what to do. 109 00:08:34,864 --> 00:08:36,064 You can just ask it. 110 00:08:36,604 --> 00:08:42,034 So I would, for example, at the end of this prompt, I would ask it, is there 111 00:08:42,034 --> 00:08:44,194 anything I need to do with Super Bay? 112 00:08:44,914 --> 00:08:49,204 And just in case you got lost here, it's building out a backend that will 113 00:08:49,204 --> 00:08:55,414 make these advanced features like text messaging or email marketing possible. 114 00:08:55,654 --> 00:08:58,594 I could use this to do invoicing. 115 00:08:58,594 --> 00:09:03,214 I could use this to do a myriad of other more complex tasks that 116 00:09:03,214 --> 00:09:06,724 would be quite expensive if I were working with a traditional 117 00:09:06,724 --> 00:09:09,244 developer or a traditional agency. 118 00:09:09,654 --> 00:09:13,344 And most interestingly to me, I can build out this. 119 00:09:14,244 --> 00:09:18,834 Technology without necessarily knowing a lot about how it all works. 120 00:09:19,314 --> 00:09:25,644 Having said that, you'll certainly reach a point with Ready AI and Super base 121 00:09:25,644 --> 00:09:33,504 where if you don't have familiarity with C-S-S-H-T-M-L JavaScript, you will reach 122 00:09:33,594 --> 00:09:36,354 a point where you can only go so far. 123 00:09:37,285 --> 00:09:42,790 Like any tool, this tool works best if you have the knowledge to use it right. 124 00:09:43,479 --> 00:09:48,069 I think a lot of AI is kind of like handing chainsaws to a fourth grader. 125 00:09:48,429 --> 00:09:52,569 That isn't to say that the chainsaw isn't a powerful tool, but if you don't know 126 00:09:52,569 --> 00:09:58,389 how to use it, you can only get so far without causing some sort of damage. 127 00:09:59,974 --> 00:10:03,879 I do wanna show you what the super base platform itself actually looks 128 00:10:03,879 --> 00:10:05,769 like since I keep referencing it. 129 00:10:05,769 --> 00:10:09,249 So here's where all my database functionality is running and. 130 00:10:10,449 --> 00:10:14,649 I would have to learn through this process. 131 00:10:14,679 --> 00:10:17,739 If it were my first rodeo, I'd have to learn how to work with something. 132 00:10:17,739 --> 00:10:22,029 For example, like the A API Keys that Send Grid has. 133 00:10:22,359 --> 00:10:28,899 And the great thing about Ready is that it will walk you through that step by step. 134 00:10:29,129 --> 00:10:33,479 It'll give you specific instructions about exactly how. 135 00:10:33,539 --> 00:10:37,769 So here you see it's got add your send grid, API Key. 136 00:10:38,204 --> 00:10:42,404 I could ask it directly, walk me through exactly how to do that in 137 00:10:42,404 --> 00:10:44,414 CPA base and it, it would tell me. 138 00:10:44,774 --> 00:10:48,584 So really, really powerful tools here. 139 00:10:51,224 --> 00:10:55,844 We could go much deeper, but I promised it was just show and tell. 140 00:10:56,114 --> 00:11:00,044 Before I leave this first experiment, though, I cannot resist the desire to 141 00:11:00,044 --> 00:11:02,084 show you just this one other piece. 142 00:11:02,294 --> 00:11:06,764 For those of you who are more interested in like CMS functionality. 143 00:11:07,154 --> 00:11:11,174 Or content management system functionality that's often associated 144 00:11:11,174 --> 00:11:14,264 with platforms like WordPress or Webflow. 145 00:11:14,594 --> 00:11:21,434 This feature really does set ready.ai apart from some of its competitors. 146 00:11:21,494 --> 00:11:26,954 I can install a Figma plugin and I can export this directly to 147 00:11:26,984 --> 00:11:30,734 Figma, and then from Figma, again, we're kind of getting into more 148 00:11:30,734 --> 00:11:33,374 advanced territory here from Figma. 149 00:11:33,374 --> 00:11:33,674 Could. 150 00:11:34,454 --> 00:11:38,054 Export and publish into something like Webflow. 151 00:11:38,294 --> 00:11:41,834 If I was a little bit more old school, I could do something 152 00:11:41,834 --> 00:11:43,514 with something like WordPress. 153 00:11:43,664 --> 00:11:47,624 If I was a little bit more advanced or really interested in the most 154 00:11:47,624 --> 00:11:51,914 modern path, I suppose I could focus on like a headless CMS. 155 00:11:51,914 --> 00:11:55,739 But my point is you can get all the way from concept to working 156 00:11:55,969 --> 00:12:02,099 content management system because of the integration with Figma. 157 00:12:02,594 --> 00:12:08,234 So this is a really exciting feature for me anyways, when it comes to Ready ai. 158 00:12:09,704 --> 00:12:16,514 Anyways, let's move on now to our second experiment. 159 00:12:16,934 --> 00:12:24,704 So we've explored the powerful combination of Ready, AI and super base. 160 00:12:24,944 --> 00:12:31,574 Next I wanna explore the powerful combination of Opus Clip and Art list.io. 161 00:12:32,714 --> 00:12:36,284 As we're in our first experiment, we were focused on website 162 00:12:36,284 --> 00:12:37,694 creation and development. 163 00:12:37,724 --> 00:12:41,174 We're now gonna focus on video content creation. 164 00:12:42,554 --> 00:12:44,564 So let's pull up here. 165 00:12:46,514 --> 00:12:47,834 Opus Clip. 166 00:12:48,614 --> 00:12:54,404 I love creating videos, but I do not love editing them. 167 00:12:54,794 --> 00:12:57,599 That is not my favorite thing. 168 00:12:58,154 --> 00:12:59,984 And with Opus Clip. 169 00:13:01,979 --> 00:13:07,889 There are a myriad of features available, but at the end of the day, what Opus Clip 170 00:13:07,889 --> 00:13:15,269 does is it makes it possible to turn any long form video into short form video. 171 00:13:15,659 --> 00:13:22,019 And so you do this by uploading your file and then Opus clip will automatically 172 00:13:22,019 --> 00:13:26,969 trim that file up into short form content. 173 00:13:27,614 --> 00:13:32,324 And I've got one that I did here where I uploaded it 'cause I wanted you to kind 174 00:13:32,324 --> 00:13:34,364 of, to be able to see what it looks like. 175 00:13:35,114 --> 00:13:37,454 It does have some advanced features. 176 00:13:37,454 --> 00:13:42,224 You can edit the video, you can enhance the speech. 177 00:13:42,224 --> 00:13:46,964 You can do B roll, you can do captions too. 178 00:13:47,054 --> 00:13:51,494 And captions are actually the thing that first attracted me to Opus Clip. 179 00:13:51,839 --> 00:13:55,199 I'd been spending a lot of time on creating my own caption files and 180 00:13:55,199 --> 00:13:58,949 I was looking for a solution and I saw all these like influencers that 181 00:13:58,949 --> 00:14:04,979 were using seemingly the same setup for their captions and realized 182 00:14:04,979 --> 00:14:06,359 they were all using the same tool. 183 00:14:06,359 --> 00:14:07,679 They were using Opus clip. 184 00:14:07,919 --> 00:14:12,899 So if I open up my video here, one of the things that I also really 185 00:14:12,899 --> 00:14:18,029 love about Opus Clip is it uses an algorithm to rank things like my hook, 186 00:14:18,059 --> 00:14:21,299 my flow, the value, the trend, and. 187 00:14:21,539 --> 00:14:24,569 So I can decide which of the clips to use. 188 00:14:24,569 --> 00:14:28,119 I had originally, I had a whole bunch of clips in this first 189 00:14:28,119 --> 00:14:32,079 version of this video, and I cut out everything except for this one. 190 00:14:33,699 --> 00:14:38,469 You can edit the captions, you can play with the video. 191 00:14:38,469 --> 00:14:42,789 The video editor, I don't think is quite as advanced as some of the other tools I 192 00:14:42,789 --> 00:14:45,099 wanna talk about in future show and tells. 193 00:14:45,414 --> 00:14:50,244 It's certainly not as advanced as descrip.com, but it does a 194 00:14:50,244 --> 00:14:55,764 great job at just doing the thing that it says it's going to do. 195 00:14:55,854 --> 00:14:59,424 And I think there's a lot of value in that because sometimes when we get 196 00:14:59,424 --> 00:15:06,084 into these AI tools or these advanced marketing and communications tools, 197 00:15:06,264 --> 00:15:09,834 they have so many different features that they can kind of be overwhelming. 198 00:15:09,834 --> 00:15:11,454 So I think one of the things that. 199 00:15:12,234 --> 00:15:17,034 Opus does well is that it really just sticks to its core offering and 200 00:15:17,034 --> 00:15:21,924 here you'll see I can go in and I can change the way the captions look. 201 00:15:22,344 --> 00:15:25,434 I've got all sorts of pre-created templates for captions. 202 00:15:25,434 --> 00:15:30,444 I can change my, I can make like my own branded version of the captions. 203 00:15:30,444 --> 00:15:32,179 I can decide where I want them to live. 204 00:15:32,964 --> 00:15:36,234 But again, this was what first got my attention. 205 00:15:36,384 --> 00:15:40,314 I saw all the influencers using these like same caption styles 206 00:15:40,314 --> 00:15:41,694 and they're very eye catching. 207 00:15:41,994 --> 00:15:45,504 I think we often underestimate how important captions are, not just 208 00:15:45,504 --> 00:15:49,434 from an accessibility standpoint, but also from a user experience 209 00:15:49,434 --> 00:15:50,814 standpoint because so much of video. 210 00:15:51,624 --> 00:15:56,364 Is being consumed on mobile and therefore it's being consumed in places where 211 00:15:56,604 --> 00:16:01,824 either audio is being listened to in headphones with background noise, or 212 00:16:01,824 --> 00:16:03,474 it's just not being listened to at all. 213 00:16:03,474 --> 00:16:07,224 So being able to read as I watch is really important to me as an 214 00:16:07,224 --> 00:16:12,414 end user and likely quite important to many of your users as well. 215 00:16:13,539 --> 00:16:15,549 Again, there are some advanced features. 216 00:16:15,549 --> 00:16:18,729 I'm not gonna get into them just because I think they're less exciting, 217 00:16:18,729 --> 00:16:23,739 but the captions and the ability to enhance speech and cut up videos into 218 00:16:23,739 --> 00:16:29,199 short form content, that's really what makes Opus Clips so magical. 219 00:16:30,129 --> 00:16:33,499 The other tool that I like to use in conjunction with Opus Clip. 220 00:16:33,869 --> 00:16:39,504 Is called Artlist.io, and Artlist.io has an extensive library of 221 00:16:39,504 --> 00:16:44,664 music transitions and AI voices. 222 00:16:45,114 --> 00:16:50,154 So a simple look at what that means. 223 00:16:50,214 --> 00:16:57,774 I can go into the AI voice makeover section here of art list.io, and I can. 224 00:16:58,194 --> 00:17:02,784 Type up a script, or if I have a recording of me that I wanna change 225 00:17:02,784 --> 00:17:09,084 to a different narration voice, I can upload the video file and I can 226 00:17:09,084 --> 00:17:11,604 pick from a lot of different options. 227 00:17:11,604 --> 00:17:17,424 So as where many of the AI tools, including like descrip.com, they 228 00:17:17,424 --> 00:17:22,824 have more like limited options, I would say, as far as the voices. 229 00:17:23,724 --> 00:17:29,484 When it comes to ar list.io for 20 bucks a month, I've got this huge library. 230 00:17:29,484 --> 00:17:33,044 And if you're like me, it takes quite a while just to pick out which of 231 00:17:33,044 --> 00:17:35,175 the voices you actually want to use. 232 00:17:35,175 --> 00:17:41,794 But the voices here are very, very realistic very distinguished. 233 00:17:42,840 --> 00:17:47,044 And you can just, again, really dive in and pick out a 234 00:17:47,044 --> 00:17:48,455 voice that works best for you. 235 00:17:48,455 --> 00:17:50,524 You can also clone your own voice. 236 00:17:50,870 --> 00:17:55,190 So maybe you wanna clone someone in your office or in your on 237 00:17:55,190 --> 00:18:00,710 your team so that you're able to combine AI voiceover usage with an 238 00:18:00,710 --> 00:18:03,530 authentic voice all at the same time. 239 00:18:04,159 --> 00:18:09,800 Again, this is really powerful because I can type, Hey, I want 240 00:18:09,800 --> 00:18:14,540 to record this magical thing. 241 00:18:14,540 --> 00:18:15,530 I am typing. 242 00:18:15,530 --> 00:18:16,550 I can type that. 243 00:18:16,909 --> 00:18:18,020 I can just generate. 244 00:18:19,399 --> 00:18:21,830 And here you see I've done this for a bunch of other videos. 245 00:18:21,830 --> 00:18:25,189 I've got, so I've got a bunch of files in there and I had chosen, it 246 00:18:25,189 --> 00:18:30,379 seems, I had preset it to the prime time voice and with just a little 247 00:18:30,379 --> 00:18:34,759 bit of wait time here, it's gonna generate an audio file of that voice. 248 00:18:34,759 --> 00:18:36,889 And super powerful. 249 00:18:37,894 --> 00:18:41,419 I can cut these together, I can have multiple voices, I 250 00:18:41,419 --> 00:18:42,304 can do all sorts of things. 251 00:18:43,655 --> 00:18:47,135 And for those of you who are making the connection, I can jump back into 252 00:18:47,165 --> 00:18:53,345 Opus clip and I can upload those audio files that I can combine my video and 253 00:18:53,615 --> 00:18:57,395 my AI voiceover all at the same time. 254 00:18:59,315 --> 00:18:59,764 Woo. 255 00:19:02,105 --> 00:19:06,245 The efficiency here, the gains that you can make are remarkable. 256 00:19:06,995 --> 00:19:09,754 I've been able to turn what used to be hours of editing into 257 00:19:09,754 --> 00:19:11,060 just like a matter of minutes. 258 00:19:13,804 --> 00:19:17,074 And when you're typing it out, of course, and using ai, you don't 259 00:19:17,074 --> 00:19:18,995 have to worry about filler words. 260 00:19:18,995 --> 00:19:21,635 You don't have to worry about getting distracted and 261 00:19:21,635 --> 00:19:23,345 navigating away from the script. 262 00:19:23,615 --> 00:19:25,445 It stays really tight and clean. 263 00:19:26,705 --> 00:19:30,274 I'll leave it up to you to decide whether or not you can tell the difference 264 00:19:30,274 --> 00:19:34,415 between the AI voices and the real voices. 265 00:19:34,595 --> 00:19:36,635 That's a conversation for a different time. 266 00:19:37,054 --> 00:19:40,745 The robots are definitely slowly but surely starting to take over. 267 00:19:43,354 --> 00:19:45,544 I want next to look at 268 00:19:46,544 --> 00:19:55,574 the third experiment, which is less focused on AI tools and more 269 00:19:55,574 --> 00:20:01,304 focused on expanding capacity and capability for a fractional team. 270 00:20:03,449 --> 00:20:08,609 On a serious note here, marketing teams, communication teams, creative teams, 271 00:20:08,609 --> 00:20:13,529 technology teams have gotten stretched more thin than they've ever been before. 272 00:20:14,039 --> 00:20:23,189 And so with limited budgets, fractional hiring, I really do believe to be 273 00:20:23,459 --> 00:20:26,879 the path of the presence and future. 274 00:20:27,119 --> 00:20:28,864 So how do you do that? 275 00:20:30,074 --> 00:20:32,744 What about the things that the AI tools can't figure out? 276 00:20:33,284 --> 00:20:38,714 Fiverr and f freelance.com are two tools that allow you to access fractional 277 00:20:38,714 --> 00:20:44,294 talent, and they've both been around for about the same amount of time. 278 00:20:46,574 --> 00:20:52,844 They ha have similar functionalities, but work for different use cases. 279 00:20:53,054 --> 00:20:57,494 Fiverr works best for short term project based work. 280 00:20:57,824 --> 00:21:04,574 And freelancer.com is really built with long-term projects, kind of someone you 281 00:21:04,574 --> 00:21:08,744 would like hire almost as a W2 employee. 282 00:21:09,404 --> 00:21:12,854 So they have different use case scenarios, but similar functionality. 283 00:21:12,854 --> 00:21:16,034 They work conceptually in a similar fashion. 284 00:21:16,424 --> 00:21:20,984 I'm gonna focus on Fiverr just because that's where I've spent more of my time 285 00:21:21,374 --> 00:21:25,004 and because I personally, I like the user experience a little bit better. 286 00:21:26,039 --> 00:21:27,659 A few disclaimers here. 287 00:21:28,469 --> 00:21:32,609 If you're going to experiment with something like Fiverr or freelance.com, 288 00:21:32,609 --> 00:21:37,829 I highly encourage you to go into it with the mindset of it's gonna 289 00:21:37,829 --> 00:21:41,399 take a little bit of time to find someone that works well for you. 290 00:21:41,579 --> 00:21:44,009 You're going to have to spend a little bit of money to figure 291 00:21:44,009 --> 00:21:46,749 out how to use it and so forth. 292 00:21:47,739 --> 00:21:50,679 You're also gonna really need to balance the difference between. 293 00:21:51,519 --> 00:21:56,589 American based, US based talent and offshore based talent. 294 00:21:58,149 --> 00:22:03,339 When I'm using fiverr.com, it's usually because I don't want to be working with 295 00:22:03,339 --> 00:22:09,549 someone local, and that tends to mean that I'm doing more like administrative tasks. 296 00:22:09,909 --> 00:22:15,489 I'm working with maybe something that's more granular that just requires 297 00:22:15,639 --> 00:22:17,499 quote unquote, some like people power. 298 00:22:19,029 --> 00:22:24,699 I'm not using fiverr.com or freelance.com personally to do anything design related. 299 00:22:24,699 --> 00:22:29,199 That's not to say you can't do design work here, but I would much prefer 300 00:22:29,199 --> 00:22:33,069 to work with someone local when it comes to design or photography. 301 00:22:33,969 --> 00:22:34,359 Okay. 302 00:22:34,359 --> 00:22:37,779 So with that in mind then, what do I use.com for? 303 00:22:37,779 --> 00:22:38,889 What could you use it for? 304 00:22:39,099 --> 00:22:41,289 So just a few use case scenarios. 305 00:22:41,919 --> 00:22:42,249 I've been. 306 00:22:43,194 --> 00:22:47,724 Following Fiverr as you may also have been for quite a while now, and what 307 00:22:47,724 --> 00:22:51,894 they've really done in the last few years that's unique is they've started 308 00:22:51,894 --> 00:22:54,174 to allow freelancers to specialize. 309 00:22:54,324 --> 00:22:58,554 So one use case scenario, email list cleanup. 310 00:22:58,824 --> 00:23:04,434 Maybe you're like many of the marketers or teams that I meet and you've got a giant 311 00:23:04,434 --> 00:23:06,294 email list, but it's just a total mess. 312 00:23:06,294 --> 00:23:09,714 Maybe our CR CRM is kind of a chaotic nightmare. 313 00:23:11,334 --> 00:23:14,884 Now you could use some AI tools to augment some of this, but. 314 00:23:15,879 --> 00:23:19,419 I do a lot of data cleanup with Fiverr. 315 00:23:19,449 --> 00:23:22,719 I'll find someone such as this search is surfacing that 316 00:23:22,719 --> 00:23:24,789 specializes in data cleanup. 317 00:23:24,789 --> 00:23:30,099 I'll give them my Excel file and they will get rid of duplicates. 318 00:23:30,099 --> 00:23:35,139 They'll add fields, they'll add additional data using third party tools. 319 00:23:35,439 --> 00:23:39,009 They'll help me organize it and they'll give it back to me in a really nice clean 320 00:23:39,009 --> 00:23:43,239 CSV file and I can in very short order. 321 00:23:43,689 --> 00:23:47,859 I can run what is essentially like a 30 or 40 or 50 hour project, 322 00:23:47,859 --> 00:23:51,489 and I can clean up an entire data set, which is a really big deal. 323 00:23:53,349 --> 00:24:00,669 Another use case scenario that has worked really well for me is just managing 324 00:24:00,669 --> 00:24:06,759 like LinkedIn direct messages campaigns that are based on, on that approach. 325 00:24:07,269 --> 00:24:11,829 Whether you classify that as warm or cold outreach, there are 326 00:24:11,829 --> 00:24:13,599 people who specialize in that. 327 00:24:13,599 --> 00:24:20,349 So you can hand over, for example, your LinkedIn profile, URL, and you can ask to 328 00:24:20,349 --> 00:24:23,379 run a campaign to at a targeted search. 329 00:24:23,769 --> 00:24:27,429 Now, you can do this with automation tools, but automation tools are 330 00:24:27,429 --> 00:24:32,559 strictly against LinkedIn's, TOS, and also I just don't like there to be. 331 00:24:32,934 --> 00:24:34,374 A lack of humanity. 332 00:24:34,644 --> 00:24:38,454 If you're like me, my inbox is full of people who are using this, like in 333 00:24:38,874 --> 00:24:42,984 these automation tools where they're just sending out boiler plate stuff. 334 00:24:42,984 --> 00:24:47,824 And what I like about working with someone on five who specializes in this is I 335 00:24:47,824 --> 00:24:53,224 can customize the campaigns and I can focus on managing all of the responses. 336 00:24:53,224 --> 00:24:56,764 So there's still like a very real human-centric element. 337 00:24:59,074 --> 00:25:01,174 A third use case scenario. 338 00:25:02,659 --> 00:25:05,719 You can get into actual social media management. 339 00:25:05,839 --> 00:25:12,739 Now I would strongly advise you to only do this if you have a, a clearly laid out 340 00:25:12,739 --> 00:25:16,729 brand guide, if you have a clear strategy, if you've done that heavy lifting. 341 00:25:16,729 --> 00:25:23,209 Not brought, but I can for what is a pretty inexpensive cost, 342 00:25:23,359 --> 00:25:25,609 hand over my social media content. 343 00:25:25,774 --> 00:25:30,484 Schedule someone on Fiverr, and for a few hundred dollars a month, I can 344 00:25:30,484 --> 00:25:36,094 have that schedule completely managed for me, where I'm only needing to 345 00:25:36,094 --> 00:25:38,904 provide let's say, the incoming content. 346 00:25:38,904 --> 00:25:42,894 Maybe it's the profiles that I'm featuring or the blog post or 347 00:25:42,894 --> 00:25:48,234 what have you, and I can argument that with this rational talent, 348 00:25:50,244 --> 00:25:53,334 there are a lot of other use case scenarios you could use this. 349 00:25:53,694 --> 00:25:56,964 To augment, augment your accounting needs. 350 00:25:57,214 --> 00:26:00,694 You can get really creative with how you use this if you're willing to test it. 351 00:26:01,924 --> 00:26:05,524 I'm certainly not suggesting that this should be the only way 352 00:26:05,524 --> 00:26:06,904 that you build out your team. 353 00:26:06,904 --> 00:26:13,259 But fractional talent, especially offshore talent, is allowing teams 354 00:26:13,384 --> 00:26:17,404 I'm working with to accomplish a lot more with small budgets. 355 00:26:17,764 --> 00:26:21,424 So there's just no denying that this is something worth considering. 356 00:26:21,694 --> 00:26:29,344 freelancer.com and fiverr.com, perhaps a valuable path for you 357 00:26:29,614 --> 00:26:33,304 as you consider all these other things that we've looked at today. 358 00:26:33,574 --> 00:26:39,064 I hope that this show and tell has been informational and educational, 359 00:26:39,064 --> 00:26:41,674 and most importantly, valuable to you, 360 00:26:43,714 --> 00:26:44,674 these three. 361 00:26:45,454 --> 00:26:53,284 Experiments combined, really demonstrate I think the incredible potential of 362 00:26:53,524 --> 00:26:55,864 these modern tools and platforms. 363 00:26:58,024 --> 00:27:04,594 We can streamline development, content creation, development 364 00:27:06,364 --> 00:27:09,814 of MVPs, development of content. 365 00:27:10,804 --> 00:27:14,314 We can do this with smaller budgets. 366 00:27:14,839 --> 00:27:17,659 Than we've ever had before. 367 00:27:18,589 --> 00:27:23,929 Remember, crash course, show and tell is about learning and growing together 368 00:27:23,929 --> 00:27:26,059 through practical experimentation. 369 00:27:27,499 --> 00:27:34,789 I encourage you to take these different tools and insights and 370 00:27:34,789 --> 00:27:36,859 apply them to your own projects. 371 00:27:37,144 --> 00:27:42,184 The goal here is to minimize the gaps between ideation and implementation, 372 00:27:42,334 --> 00:27:47,374 helping you bring your vision to life more quickly and efficiently than ever before. 373 00:27:47,764 --> 00:27:49,894 Thanks again for joining me today. 374 00:27:50,314 --> 00:27:53,314 I really look forward to hearing from you about how these 375 00:27:53,314 --> 00:27:55,384 tools transform your workflow. 376 00:27:55,744 --> 00:28:02,074 You are interested in upskilling your team with custom created education, which 377 00:28:02,074 --> 00:28:04,444 we're currently piloting for Salesforce. 378 00:28:05,284 --> 00:28:07,834 I would love to have a conversation. 379 00:28:08,164 --> 00:28:15,664 All of the work that we do is as cutting edge as possible, and my 380 00:28:15,664 --> 00:28:21,214 goal is to really empower teams to upskill during the AI revolution. 381 00:28:21,664 --> 00:28:23,134 Thanks again for tuning in. 382 00:28:23,224 --> 00:28:27,514 Hope to see you month to month on craft course, show and tell, which means 383 00:28:27,514 --> 00:28:29,734 I will see you later in September. 384 00:28:30,484 --> 00:28:30,844 Bye. 385 00:28:31,884 --> 00:28:35,354 After spending considerable time manually creating captions, I noticed 386 00:28:35,354 --> 00:28:38,984 many influencers using identical caption styling in their content. 387 00:28:39,665 --> 00:28:44,025 Upon investigation, I discovered they were all utilizing Opus Clip. 388 00:28:45,074 --> 00:28:48,615 Now, as I open my video project, you'll see another powerful feature 389 00:28:49,324 --> 00:28:53,295 - Opus Clip's algorithmic analysis that evaluates factors such as hook 390 00:28:53,295 --> 00:28:57,135 effectiveness, content flow, value delivery, and trend alignment. 391 00:28:57,968 --> 00:29:01,669 This analysis helps determine which clips are most effective. 392 00:29:02,369 --> 00:29:07,038 In this example, I started with multiple clips but refined it down to this 393 00:29:07,038 --> 00:29:09,078 single one based on the analytics. 394 00:29:09,649 --> 00:29:13,428 While you can edit both captions and video content, it's worth noting that 395 00:29:13,428 --> 00:29:17,308 the video editor, while functional, isn't as sophisticated as some other 396 00:29:17,308 --> 00:29:19,539 tools we'll discuss in future sessions. 397 00:29:21,015 --> 00:29:24,824 While not as comprehensive as platforms like Descript, Opus Clip 398 00:29:24,885 --> 00:29:26,954 excels at its core functionality. 399 00:29:27,354 --> 00:29:31,744 This focused approach is actually beneficial, as many AI and marketing 400 00:29:31,744 --> 00:29:35,145 tools can become overwhelming with their extensive feature sets. 401 00:29:36,264 --> 00:29:39,504 Opus Clip's strength lies in its specialized focus. 402 00:29:40,054 --> 00:29:44,504 As you can see here, the platform offers extensive caption customization options, 403 00:29:44,825 --> 00:29:49,764 including pre-designed templates and the ability to create branded caption styles. 404 00:29:50,372 --> 00:29:53,852 You have full control over caption placement and styling. 405 00:29:54,392 --> 00:29:57,162 The professional-looking captions are what initially caught my 406 00:29:57,162 --> 00:30:01,553 attention, as they create a polished, consistent look across content. 407 00:30:03,133 --> 00:30:07,253 Captions serve a dual purpose - they're essential for accessibility and 408 00:30:07,253 --> 00:30:11,042 significantly enhance the viewing experience, particularly given 409 00:30:11,042 --> 00:30:12,873 current video consumption trends. 410 00:30:13,590 --> 00:30:17,521 With the majority of video content being viewed on mobile devices, often 411 00:30:17,521 --> 00:30:22,180 in environments where audio isn't ideal or available, captions have become 412 00:30:22,180 --> 00:30:24,441 crucial for content accessibility. 413 00:30:25,161 --> 00:30:29,340 This feature ensures your message reaches viewers effectively, regardless 414 00:30:29,340 --> 00:30:30,681 of their viewing environment. 415 00:30:32,066 --> 00:30:35,687 While Opus Clip offers additional advanced features, its core 416 00:30:35,687 --> 00:30:40,106 strengths - caption generation, speech enhancement, and short-form content 417 00:30:40,106 --> 00:30:42,736 creation - are what truly set it apart. 418 00:30:43,807 --> 00:30:47,576 Let me introduce you to another tool that pairs excellently with Opus Clip. 419 00:30:48,344 --> 00:30:52,904 Art List.io complements Opus Clip perfectly with its comprehensive library 420 00:30:52,904 --> 00:30:56,454 of music, transitions, and AI voices. 421 00:30:57,424 --> 00:31:00,094 Let me demonstrate the AI voice makeover feature. 422 00:31:00,624 --> 00:31:04,315 You can either input a script directly or upload an existing recording to convert 423 00:31:04,315 --> 00:31:08,235 it to a different voice, with numerous high-quality voice options available. 424 00:31:08,980 --> 00:31:13,471 Unlike many AI tools including Descript which offer limited voice options, 425 00:31:13,930 --> 00:31:18,980 Art List.io provides an extensive voice library for just $20 per month. 426 00:31:19,670 --> 00:31:23,361 The selection is so comprehensive that choosing the perfect voice for your 427 00:31:23,361 --> 00:31:25,451 project can take considerable time. 428 00:31:26,195 --> 00:31:28,785 Another crucial consideration is the choice between 429 00:31:28,785 --> 00:31:30,614 US-based and offshore talent. 430 00:31:31,364 --> 00:31:35,615 I primarily utilize Fiverr for administrative and operational tasks that 431 00:31:35,615 --> 00:31:40,174 require dedicated human resources but don't necessarily demand local expertise. 432 00:31:40,794 --> 00:31:44,704 These tasks are often detail-oriented and time-intensive but don't 433 00:31:44,704 --> 00:31:46,524 require extensive creative input. 434 00:31:47,876 --> 00:31:51,777 While these platforms offer design services, I personally reserve 435 00:31:51,777 --> 00:31:54,836 creative work like design and photography for local talent. 436 00:31:55,467 --> 00:31:59,126 Let's explore the specific use cases where these platforms excel. 437 00:32:00,431 --> 00:32:03,491 Fiverr has evolved significantly in recent years, introducing 438 00:32:03,491 --> 00:32:07,681 specialized service categories that cater to specific business needs. 439 00:32:08,230 --> 00:32:11,900 One particularly valuable use case is email list management. 440 00:32:12,300 --> 00:32:15,060 Many marketing teams struggle with maintaining clean, 441 00:32:15,121 --> 00:32:17,000 organized email databases. 442 00:32:18,047 --> 00:32:22,076 These specialists utilize third-party tools to enhance your data, adding 443 00:32:22,076 --> 00:32:26,946 valuable fields and organizing information into a clean, usable CSV format. 444 00:32:27,767 --> 00:32:32,496 What might typically be a 40-50 hour internal project can be completed 445 00:32:32,496 --> 00:32:36,646 efficiently and professionally, delivering significant time savings. 446 00:32:37,280 --> 00:32:41,231 Another effective application is LinkedIn outreach campaign management. 447 00:32:41,630 --> 00:32:45,341 Whether you're focusing on warm or cold outreach, specialized 448 00:32:45,341 --> 00:32:49,411 freelancers can execute targeted campaigns using your LinkedIn profile. 449 00:32:49,780 --> 00:32:53,361 They handle the entire process, from identifying prospects 450 00:32:53,361 --> 00:32:55,040 to initiating conversations. 451 00:32:56,202 --> 00:33:00,243 While automation tools exist for this purpose, they often violate 452 00:33:00,243 --> 00:33:03,843 LinkedIn's terms of service and lack the personal touch that's 453 00:33:03,843 --> 00:33:05,723 crucial for effective networking. 454 00:33:06,322 --> 00:33:08,992 Many of us have experienced the frustration of receiving 455 00:33:08,992 --> 00:33:13,252 generic, automated messages that feel impersonal and ineffective. 456 00:33:14,271 --> 00:33:18,080 Working with Fiverr specialists allows for customized campaigns while 457 00:33:18,080 --> 00:33:20,330 maintaining authentic human interaction. 458 00:33:20,821 --> 00:33:24,860 You retain control over campaign customization and response management, 459 00:33:25,141 --> 00:33:26,931 ensuring genuine engagement. 460 00:33:27,690 --> 00:33:30,880 The third major use case is social media management. 461 00:33:31,201 --> 00:33:35,550 However, this approach is most effective when you have established brand guidelines 462 00:33:35,601 --> 00:33:38,000 and a clear content strategy in place. 463 00:33:38,848 --> 00:33:42,999 For a relatively modest investment, you can outsource your entire 464 00:33:42,999 --> 00:33:46,738 social media content management to a Fiverr professional. 465 00:33:47,179 --> 00:33:50,209 For just a few hundred dollars monthly, they'll handle your 466 00:33:50,209 --> 00:33:51,749 complete posting schedule. 467 00:33:52,268 --> 00:33:55,469 You only need to provide the raw content - whether that's customer 468 00:33:55,469 --> 00:33:58,069 profiles, blog posts, or other materials. 469 00:33:58,588 --> 00:34:02,108 This fractional talent approach can be applied to numerous 470 00:34:02,198 --> 00:34:03,688 other business needs as well. 471 00:34:04,912 --> 00:34:07,922 From accounting support to specialized administrative tasks, 472 00:34:08,273 --> 00:34:11,472 the possibilities are extensive if you're willing to experiment. 473 00:34:12,503 --> 00:34:15,572 While this shouldn't be your only staffing strategy, leveraging 474 00:34:15,572 --> 00:34:19,793 fractional talent, particularly offshore resources, enables teams to 475 00:34:19,793 --> 00:34:24,493 dramatically expand their capabilities while maintaining cost efficiency. 476 00:34:26,159 --> 00:34:31,128 Both Freelancer.com and Fiverr.com represent compelling options worth 477 00:34:31,128 --> 00:34:35,659 exploring, especially in conjunction with the other tools we've discussed today. 478 00:34:36,508 --> 00:34:40,489 These three experiments we've explored have been carefully selected to provide 479 00:34:40,489 --> 00:34:43,018 you with practical, actionable insights. 480 00:34:43,678 --> 00:34:47,359 Together, these tools and platforms demonstrate the remarkable 481 00:34:47,359 --> 00:34:50,839 potential of modern technology to transform how we work. 482 00:34:51,489 --> 00:34:55,709 They enable us to streamline development, content creation, and MVP 483 00:34:55,709 --> 00:35:00,259 launches - all while operating with leaner budgets than previously possible. 484 00:35:00,808 --> 00:35:05,058 This is what Crash Course Show and Tell is all about: learning and growing 485 00:35:05,058 --> 00:35:07,349 together through hands-on experimentation. 486 00:35:08,164 --> 00:35:11,464 I encourage you to take these tools and insights and apply 487 00:35:11,464 --> 00:35:12,934 them to your own projects. 488 00:35:13,695 --> 00:35:18,755 Our goal is to bridge the gap between ideation and implementation, enabling 489 00:35:18,755 --> 00:35:23,244 you to bring your vision to life with unprecedented speed and efficiency. 490 00:35:23,734 --> 00:35:27,225 I'm excited to hear how these tools transform your workflow, and 491 00:35:27,225 --> 00:35:28,825 I thank you for joining me today. 492 00:35:29,774 --> 00:35:33,284 If you're interested in upskilling your team through custom-designed education 493 00:35:33,284 --> 00:35:38,335 programs - like our current Salesforce pilot - I'd welcome a conversation. 494 00:35:39,165 --> 00:35:42,875 We're committed to delivering cutting-edge solutions that empower 495 00:35:42,875 --> 00:35:46,005 teams to thrive in this AI revolution. 496 00:35:46,775 --> 00:35:48,115 Thank you for your attention today. 497 00:35:48,788 --> 00:35:51,479 I look forward to seeing you next month for another edition 498 00:35:51,479 --> 00:35:52,819 of Crash Course Show and Tell. 499 00:35:53,399 --> 00:35:54,819 Join us again in September. 500 00:35:55,779 --> 00:35:57,438 Thank you, and goodbye.