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Welcome to Crash Course, Show and Tell.

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This is a rerecorded version
for those of you who missed

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the live and in person session.

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Crash Course delivers private, live or
recorded team training on ai, social

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media, and modern communication tools.

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I have personally been teaching these
concepts for a very long time, longer

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than I wish to say, and Crash Course.

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Customize's this education to your
actual stack, your skill gaps, and of

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course, most importantly, your people
and our proud pilot partner for the last

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year is none other than Salesforce's
very own workforce development program.

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Huge thank you to Salesforce and Lucia
for all that you have done to make.

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Crash Course's first year successful.

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Okay, let's get into it.

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I am beyond excited to talk to you today.

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I love Claude.

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I'm hoping we can fall in love with Claude
or CC as I like to call her together.

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And on a very serious note, I have been
working in the marketing communications

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technology space for over a decade, and
Claude is the singular, most exciting

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piece of software that I have seen
over the course of that entire journey.

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Claude represents a movement of
democratization of technology.

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Because of tools like Claude, we can
truly build anything that we want to if we

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just take the time to learn how to do so.

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You don't have to be a magical
programming wizard to create things.

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You can do it on your very own desktop.

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For those of you who are not aware,
this is the third show and tell,

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and the very first in a mini series,
taking a deep dive into Claude

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Claude Code and Claude Coworking.

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It is important for you to make
note of the fact that we're only

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gonna scratch the surface today.

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Future sessions will go deeper.

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The previous sessions of Show and Tell
are available on crashthatcourse.com.

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If you need a shortcut to get there,
you can just visit unicornflames.com

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where all of my projects are late.

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Let's begin with a real
conversation here about ai.

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We are not going to get deep into the
weeds of some of the ethics and concerns,

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even litigation that's happening
around ai, environmental impact.

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There's so much to consider and I
don't want to pretend that we're

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gonna get into all of that today.

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But I do think it's important to, at
the very least, talk about what I would

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refer to as the hurt help spectrum.

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A really simple way to think about this,
in my opinion, is to imagine the chainsaw

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now, if a tree is struggling or dying,
or if a path needs to be cleared for a

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specific and truly necessary situation.

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A chainsaw can be a really
helpful tool, right?

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The tree was about to fall on my house.

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I used a chainsaw to cut it down.

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Of course, on the opposite end of
that spectrum, we have the harm.

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I always imagine the saw movies that seem
to come out with a new movie every single

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Halloween, and it's essentially just about
using a chainsaw to cause harm, right?

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To end life essentially.

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Would be the summary there.

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I have not seen the movies.

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I'm too afraid of them, and I
wanna be able to sleep well.

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It's the tool more often than
not that we're thinking of, but

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really it's human actions, right?

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AI can be used for both good and bad.

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In many regards.

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I would posi it's.

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Like most technologies.

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Now, of course, I've skipped over
the fact that there are some very

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serious environmental concerns
that will need to be mitigated.

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There are legal concerns for
reproducing, copying content.

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All of those are certainly worth a
separate discussion at a later time.

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But just a reminder, today we're gonna
be focusing on AI that can help, that

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has benefits and benefits it does have.

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Here's what we're gonna cover today.

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It's short session, so we're gonna
try to pack in as much as possible.

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And if you are multitasking, I
celebrate you, but I encourage you

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to turn off the other thing that
you're looking at or doing because.

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What is happening on the screen is
going to require your full attention.

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First, we're gonna get into vocab words.

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You just gotta know during the second
chapter, we're gonna talk around content.

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During the third chapter,
we're gonna get into research.

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During the fourth chapter,
we're gonna talk about outbound.

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Before we wrap up, I'm gonna tell
you how to reach me with questions.

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We really do need to start here with
chapter one, vocab words, phrases.

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We're gonna figure out
how to talk the talk here.

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First of all, API keys private
credential that allows one

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app to talk to another app.

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So the way I think about API Keys
is that different programs can

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talk to each other in their magical
computer language and they can

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have that dialogue back and forth.

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More importantly, they could pass
information back and forth, right?

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So if you think of your CRM or customer
relationship management tool, and then

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you think of another database perhaps,
or another piece of software in your

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stack, an API key will allow those two
tools to talk to each other, right?

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They can say, Hey, John, over here in the
CRM said that his birthday was April 15th.

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And then perhaps your other software
tools in charge of managing, uh, cards

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that go out in the mail or something like
that, those two can exchange information.

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API Keys are huge, and it used to
be extremely expensive or at least

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cost prohibitive to work with them.

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Back when I owned a marketing agency,
if someone mentioned that they had

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an API key, it often added a few
thousand dollars to the project.

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Not always, but often.

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Next, you need to know the word terminal.

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If you're on a Mac, you may have
interacted with this before.

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You may have not The.

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Terminal essentially is just a
text-based interface for talking

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directly to your computer.

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When people think of terminal, we
often think of like hacker movies.

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Most often what's happening on screen in a
hacker movie is completely, just made up.

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Uh, but we all have this kind of image.

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I think we can conjure of a,
a dark black screen with code

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and numbers and commands on it.

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That is the terminal.

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And the terminal is really useful
as we get further into this series,

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because with our terminal, we
can do some very powerful things.

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We can move from just creating
web apps all the way into

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custom apps for our computer,

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and more importantly, we can
just kind of move more quickly.

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With terminal, but we're not
gonna get too deep into terminal

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today, but a good word to know.

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Nonetheless, PHP and Python are two
specific languages that we will be

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working with or getting familiar with.

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PHP is a service side, scripting
language built for the web.

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A lot of the tools that you work
with online, a lot of the websites

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you visit are built on PHP.

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It's easiest probably for you to
imagine PHP as the thing that's

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driving most of your form submission.

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So if you're on a website and you fill
out, yes, I want to hear from so and

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so, and you click submit, more often
than not that's being driven by PHP

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and Python is a general purpose, highly
readable programming language used for

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web backends, automation, data analysis.

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So Python in many ways is
a little bit more advanced.

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It's certainly more often than
not being used on the backend.

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And I am not an expert in PHP or Python.

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So if you are on this video and you
think I have a better definition,

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would love to hear from you.

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Uh, but from my work so far, those are
the definitions that have served me best.

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We're gonna work backwards
a little bit here.

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We started with the, the scarier
stuff, if you will, or at least some

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of the more intense words and concepts.

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Next, I want to just give
you a few more basic ones.

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And these are really specific
just to Claude and to ai,

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uh, for our purposes anyways.

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But they're also used
elsewhere, so MD or skills.

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This is a really important concept
because an MD file as it's commonly

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referred to, or a skills file in the
vernacular, is a super detailed set of

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instructions that can be used on repeat.

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So a way that I often imagine this
is your onboarding instructions

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for a new employee or team member.

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Onboarding is often a pretty complex
process and often needs to be repeated.

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So this skills file or MD file is
what really allows AI like Claude

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to move from just kind of task
orientated talking back and forth.

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Maybe even kind of at its most
basic level, AI sometimes feels

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like a little bit like a fancier
version of Google, right?

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It really allows.

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AI to move all the way towards ag,
self-governing, self-functioning

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autonomous, uh, and so therefore, it's a
really important concept to understand.

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If you wanna get the most out of a
tool like Quad, OCR, this is a short

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hand for optical character recognition.

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When you scan in a document using an app
on your phone or a fancy copy machine,

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it's going to not just take pictures of
that document, it's going to make it so

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that all the characters are recognized.

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And this is really valuable because it
means you can search your documents.

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You could search something like
the Epstein files if it's brought

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into a computer using OCR.

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And more often than not, apps
will say, Hey, this uses OCR.

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Those are really valuable because when
you're working with Claude, although it

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can do OCR on its own a bit, and even
if it could, it's gonna slow it down.

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So as often as possible, when I'm
working with screenshots, which I

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work with often, I try to run them
through an OCR program before I bring

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them into Claude in the first place.

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JSON is a lightweight
text-based format for passing

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structured data between systems.

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So recently, oh, I think it was like
two weeks ago maybe I, after a whole

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year and a half of just obsessing over
chat dt, I decided to delete my account.

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I had a lot of data that I wanted
to bring into Claude and if.

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That data weren't searchable.

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If Claude couldn't access it and
use it, then it would've been

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a really painful transition.

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So I took as much of that data as
possible, and I changed it to, or

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converted it to the JSOM format.

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And that made it so that I could jump from
chat to PT into Claude with minimal effort

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as far as like retraining was concerned.

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And then last, but definitely not least,
each project in Claude has its own memory.

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And you'll notice some themes here.

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I think a lot of this has to do with data
and memory, and that's because more often

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than not, AI is only as useful as we
have trained it to be, or only as useful

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as the information we have given it.

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And so one of my frustrations with
AI and, and with Claude too, is that.

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The memory is not persistent necessarily.

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And here's a really
specific example of that.

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If I'm talking to Claude for an hour
and a half in a thread and I have

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a mixture of text and also uploaded
files, maybe I've uploaded a bunch of

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screenshots or audio files or videos
or something like that, I can count on

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it to remember the text, but I can't
count on it to remember the media files.

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Those might be forgotten across
sessions or they might become corrupted

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or just disappear across sessions.

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So project memory is really valuable.

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When you set up Claude, you can set up
specific projects, so maybe you have.

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A a project you're doing where you
are working with your, your inventory

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and all the recipes you use for
meal prep, you could upload all of

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those recipes to the project memory.

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And one of the great things about the
way the project memory works in Claude is

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that it's gonna kind of check its project
memory while you're working with it.

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It's gonna automatically reference
that more often than not.

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So I often spend quite a bit of time
just getting a project set up correctly.

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I want it to have as much information
as possible so that working within

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that project is useful moving forward.

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And because of this, the
way that you organize your

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projects requires some thought.

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And I've started organizing my
entire life around the same projects

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that I have set up in CLOs so that
everything kind of matches like a

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color-coded system, if you will.

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Okay.

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Woo.

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Wow.

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Tim, I just wanted to learn about
Claude and you're making me memorize

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and know all of these phrases and words.

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Cut to the chase, bro.

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Totally hear ya.

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Totally hear ya.

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Let's get into some of the fun stuff.

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Let's talk about AgTech
that does actual work.

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So chapter two, I'm gonna talk to
you specifically about how to do

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this with your brand and we're gonna
get into projects and memory and

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connectors and all sorts of fun stuff.

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Okay?

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So without further ado here,
I'm gonna pull up my cloud.

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So this is Claude Look, kind of reminds
me a little bit of Google, right?

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Uh, if you've used Gemini or any of
the other tools, they all kind of look

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similar from the home screen anyways, and.

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When you're first getting set
up here, it's really important

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to know about this little menu.

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You can upload files, you can take
screenshots, you can connect your Google

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Drive see all the connectors I have here.

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One of the things I love about
Claude is that it has connectors

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that are way, in my opinion, way
more powerful, reliable, and valuable

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00:17:50,542 --> 00:17:56,152
than the tools that chat chip t uses.

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00:17:56,362 --> 00:18:01,792
There's a wide array of connectors and you
can access all these sits from any time.

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00:18:01,797 --> 00:18:07,072
If you just go into your bottom left
here and you can get apps, you can get

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00:18:07,072 --> 00:18:09,112
extensions, you can check your settings.

234
00:18:09,112 --> 00:18:13,762
There's all sorts of ways to connect
Claude to different information.

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00:18:14,782 --> 00:18:20,452
And you'll see here I've taken the
time to customize my preferences.

236
00:18:20,722 --> 00:18:22,467
I've written out like a very detailed.

237
00:18:23,197 --> 00:18:29,047
Explanation of how I want Claude to
communicate with me, how I wanted to

238
00:18:29,047 --> 00:18:33,877
talk with me, how I wanted to interact
with the information that I've given it.

239
00:18:34,177 --> 00:18:38,887
I've taken a lot of energy and time over
the last two years because originally

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00:18:38,887 --> 00:18:43,367
I started this with chat pt to perfect
this and to get it to the point where

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00:18:43,367 --> 00:18:49,177
I really feel like Claude is a coworker
that like I would like really love to

242
00:18:49,177 --> 00:18:51,157
spend as much time with as possible.

243
00:18:51,397 --> 00:18:57,667
And sometimes this gets skipped over, but
it's really important to, to take the time

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00:18:57,937 --> 00:19:03,127
if you're gonna use quad, uh, at length
to, to fill this out, to build this out.

245
00:19:03,697 --> 00:19:07,897
And to the connectors piece,
you could kind of click in here.

246
00:19:08,077 --> 00:19:10,357
You see I've got my
Google Drive connected.

247
00:19:10,357 --> 00:19:13,147
If you're on Microsoft, you
could connect your OneDrive,

248
00:19:13,147 --> 00:19:14,527
you can connect all those tools.

249
00:19:14,527 --> 00:19:17,887
I've got my project management
tool, click up, connected.

250
00:19:18,157 --> 00:19:20,737
If you use something like a sauna or.

251
00:19:21,592 --> 00:19:24,292
Any of the other myriad of
project management tools, a lot

252
00:19:24,292 --> 00:19:26,092
of those can be connected too.

253
00:19:27,112 --> 00:19:31,492
I've got my calendar, of course,
I've got my email, I've got Figma.

254
00:19:32,692 --> 00:19:34,882
I will drag you through
all of the connectors.

255
00:19:34,882 --> 00:19:41,452
But there are a lot of them, a
lot of them, so many connectors.

256
00:19:41,712 --> 00:19:45,462
And some of them are extremely valuable.

257
00:19:45,462 --> 00:19:52,142
So once they've got all my connectors set
up, how do I actually do something cool?

258
00:19:52,712 --> 00:19:58,892
What if I were a marketer, communications
manager and I wanted to have a place

259
00:19:58,892 --> 00:20:07,502
I could go where I knew that I could
reliably get on-brand copy to show up?

260
00:20:09,012 --> 00:20:11,052
Today I'm gonna play with a project.

261
00:20:11,787 --> 00:20:14,637
That I've titled the Bamboo Brand Machine.

262
00:20:14,637 --> 00:20:20,337
So Bamboo is generous enough to host
this live series on a monthly basis For

263
00:20:20,337 --> 00:20:26,307
those of you who are close to Bamboo,
grand Rapids, and if you are close

264
00:20:26,307 --> 00:20:31,917
to another bamboo, give your bamboo a
shout out as I'm hoping to eventually

265
00:20:31,917 --> 00:20:34,257
expand to multiple in-person locations.

266
00:20:35,427 --> 00:20:35,907
Okay.

267
00:20:35,997 --> 00:20:40,077
How did I set the brand
machine up for bamboo?

268
00:20:40,237 --> 00:20:46,657
The very first step, and this is true for
most, if not many of you, or many if not

269
00:20:46,657 --> 00:20:52,357
most of you, the very first step is to
tell Claude to go look at your website.

270
00:20:52,357 --> 00:20:59,887
So I'm gonna say, Hey, Claude,
go look at Bamboo's website and

271
00:21:00,457 --> 00:21:03,817
create a voice and tone guide.

272
00:21:04,957 --> 00:21:09,037
Include fonts, colors, styling notes.

273
00:21:09,877 --> 00:21:19,267
Words that are used often, words that are
avoided and values that are communicated.

274
00:21:19,507 --> 00:21:22,507
I'm sure I could have written that out
better if I thought about it, but I'm

275
00:21:22,597 --> 00:21:29,737
saying, Hey, Claude, go to the website
and fine this information for me.

276
00:21:30,737 --> 00:21:35,417
And it's gonna go to the web and it's
gonna look, it's gonna comb through

277
00:21:35,417 --> 00:21:40,007
the pages and it's gonna come back
with what it thinks the answer is.

278
00:21:40,007 --> 00:21:45,642
Now, I know this is really basic and
we're starting at a basic point here on

279
00:21:45,642 --> 00:21:50,562
purpose, but this blows my mind because
it used to take me when I was working

280
00:21:50,562 --> 00:21:56,272
specifically just as like a social media
manager back in agency land, this would've

281
00:21:56,272 --> 00:21:58,462
taken me a good, like, oh, I don't know.

282
00:21:58,822 --> 00:22:04,642
Hour or two, sometimes easily, if not
more, with a bigger website to kind

283
00:22:04,642 --> 00:22:06,502
of get a sense of all these things.

284
00:22:06,802 --> 00:22:10,342
And it's gonna compile
it all really nicely.

285
00:22:10,552 --> 00:22:14,782
If I wanted to, I could even turn what it
gives me into a PDF and I could print it

286
00:22:14,782 --> 00:22:20,422
out and now all of a sudden we're all able
to get on the same page on my team, right?

287
00:22:20,422 --> 00:22:25,522
We can be using the same colors, the same
hex codes, the same styles, and so forth.

288
00:22:25,792 --> 00:22:32,212
So if you do this and you don't like what
you see, then you know that you maybe

289
00:22:32,212 --> 00:22:35,332
need to do some work on your brand, right?

290
00:22:35,392 --> 00:22:39,652
You might need to, to revise your
brand because it's pulling, it's not

291
00:22:39,652 --> 00:22:44,362
hallucinating here, it's, it's pulling
exactly what it finds from the website.

292
00:22:44,782 --> 00:22:47,302
And you could do this with any website.

293
00:22:47,797 --> 00:22:49,477
That, that exists online.

294
00:22:49,837 --> 00:22:52,957
And it could be useful to do it
with other websites too, right?

295
00:22:52,957 --> 00:22:57,097
You could pull it from a few different
websites and then you could feed all that

296
00:22:57,097 --> 00:23:01,687
information into CLA and you could say,
Hey, I want you to merge these together.

297
00:23:01,687 --> 00:23:06,337
And, you know, maybe I like the way that
this website's voice comes off, and maybe

298
00:23:06,367 --> 00:23:08,617
I like the styling of this other website.

299
00:23:08,857 --> 00:23:12,247
You could use this if you're creating
a brand from scratch or if you're

300
00:23:12,247 --> 00:23:14,047
iterating on an existing brand.

301
00:23:14,317 --> 00:23:19,477
You could use this to workshop,
uh, and make some improvements or

302
00:23:19,477 --> 00:23:21,607
changes to what you already have.

303
00:23:22,597 --> 00:23:27,097
Now, as you see here, it's taking
a moment, which is not surprising.

304
00:23:27,097 --> 00:23:28,777
There's a lot of information together.

305
00:23:28,957 --> 00:23:36,397
So I wanna make sure you know too, that
we are inside of a project, maybe I

306
00:23:36,397 --> 00:23:37,807
should have mentioned that first year.

307
00:23:37,807 --> 00:23:42,727
But this Bamboo brand machine is a
custom project that I created, and your

308
00:23:42,727 --> 00:23:44,857
projects live over here in project.

309
00:23:45,337 --> 00:23:50,527
And it's important to know that you can
create a project, whatever you want.

310
00:23:50,857 --> 00:23:54,667
So I created this bamboo brand
machine, and over here you see

311
00:23:54,757 --> 00:23:57,937
I promise you, there was a place
where you could put files, right?

312
00:23:58,267 --> 00:24:02,227
And there's persistent memory
and there's instruction.

313
00:24:02,227 --> 00:24:06,397
So I've told it, Hey, in this project
you are a marketing and brand expert.

314
00:24:06,577 --> 00:24:11,137
Your job is to maintain the brand and you
should enforce the brand standards, right?

315
00:24:12,097 --> 00:24:14,947
And I'll show you how to
get more files in here.

316
00:24:14,947 --> 00:24:19,267
But these are some files that I
thought were important to it, files

317
00:24:19,267 --> 00:24:23,347
that it probably couldn't just
find from the website or files

318
00:24:23,347 --> 00:24:27,277
that were behind a paywall or files
that weren't public knowledge.

319
00:24:27,277 --> 00:24:27,697
Right?

320
00:24:28,687 --> 00:24:29,077
Okay.

321
00:24:29,077 --> 00:24:35,827
So let's go back here and open up this
thread and see what it came up with.

322
00:24:36,847 --> 00:24:37,147
Okay.

323
00:24:37,147 --> 00:24:39,487
It says it has a comprehensive data set.

324
00:24:39,862 --> 00:24:41,542
I'll admit I'm getting impatient here.

325
00:24:41,542 --> 00:24:42,802
Come on Bamboo.

326
00:24:43,162 --> 00:24:45,442
I wanna know what you're all about.

327
00:24:45,802 --> 00:24:47,902
Why is Claude taking so long?

328
00:24:48,382 --> 00:24:49,252
Oh gosh.

329
00:24:49,282 --> 00:24:51,472
Maybe I gave it too big of a task.

330
00:24:51,532 --> 00:24:52,642
No, no.

331
00:24:52,972 --> 00:24:54,682
I'm just being impatient.

332
00:24:55,222 --> 00:25:01,942
So while we're waiting on this to
finish up, one of the things that's

333
00:25:02,002 --> 00:25:06,682
also really valuable for you to do
is to take the time to upload to

334
00:25:06,682 --> 00:25:11,272
the Project PowerPoints sales deck.

335
00:25:11,812 --> 00:25:14,392
Maybe you've got things that
you've printed out that you no

336
00:25:14,392 --> 00:25:16,402
longer have the original file for.

337
00:25:16,462 --> 00:25:22,882
Grab those files if you've got
videos, if you have articles that

338
00:25:22,882 --> 00:25:25,042
are behind a paywall, maybe a news.

339
00:25:26,092 --> 00:25:31,292
Article maybe you were written about,
you know, on like some sort of website,

340
00:25:31,502 --> 00:25:34,412
local or national or somewhere in between.

341
00:25:35,042 --> 00:25:41,012
One of your best friends when you're
training AI is the print to PDF function.

342
00:25:41,252 --> 00:25:46,322
Now, I don't know why you have to
pretend you're printing to get a PDF.

343
00:25:46,622 --> 00:25:52,172
That's not something that I could
solve, but I know that you could

344
00:25:52,172 --> 00:25:54,872
print anything to A PDF, right?

345
00:25:55,052 --> 00:25:59,822
And I share that because you can
upload those PDFs to the file storage.

346
00:25:59,822 --> 00:26:03,242
So if you've got something that
you don't know how to bring it in,

347
00:26:03,662 --> 00:26:06,992
PDF is opted the easiest solution.

348
00:26:06,992 --> 00:26:11,972
So if I were doing this for a brand for
the first time, I would be printing out

349
00:26:12,572 --> 00:26:16,052
emails, I would be printing out all sorts
of things and I would be feeding it.

350
00:26:16,112 --> 00:26:20,402
I wanted to get as much information
as possible about my voice and

351
00:26:20,402 --> 00:26:24,032
tone and my brand, right, so
that I can recreate things.

352
00:26:24,462 --> 00:26:26,052
Over and over again.

353
00:26:26,862 --> 00:26:30,252
And I will say that I
get impatient sometimes.

354
00:26:30,282 --> 00:26:35,412
Okay, here, the Bamboo brand guide,
and this is one of my favorite

355
00:26:35,412 --> 00:26:37,812
things, by the way, about Claude.

356
00:26:37,812 --> 00:26:41,112
They call this a Claude artifact,
and this is where you're able to

357
00:26:41,112 --> 00:26:46,152
get like a live functional preview,
sometimes even interactive if you're

358
00:26:46,152 --> 00:26:50,922
building something of what it is
you were trying to create, right?

359
00:26:51,042 --> 00:26:57,822
So here is extracted from the
website, the brand guide for Bamboo.

360
00:26:57,822 --> 00:27:01,002
We've got the mission and positioning.

361
00:27:01,002 --> 00:27:05,772
We've got the core values, community
diversity, equity, inclusion,

362
00:27:05,772 --> 00:27:07,452
entrepreneurship, innovation, inclusion.

363
00:27:07,632 --> 00:27:09,672
I'm not gonna read
through this word by word.

364
00:27:09,732 --> 00:27:11,652
We've got the voice and tone.

365
00:27:12,042 --> 00:27:13,662
Warm, but not soft.

366
00:27:13,752 --> 00:27:16,392
Unpretentious grounded in place.

367
00:27:16,752 --> 00:27:19,572
Tone, markers, phrases that reoccur.

368
00:27:20,772 --> 00:27:26,952
Words that the brand avoids,
that corporate jargon love that

369
00:27:26,952 --> 00:27:28,422
it avoids corporate jargon.

370
00:27:28,992 --> 00:27:34,872
We've got the specific colors
and where they are used, right?

371
00:27:34,872 --> 00:27:39,492
So if I was working with another designer
and I said, Hey, make a new version of

372
00:27:39,492 --> 00:27:44,712
this page, or make a new version of this
PowerPoint, you could see exactly even

373
00:27:44,712 --> 00:27:53,652
the hex codes it pulled out, and we could
see some typography notes, the fonts that

374
00:27:53,652 --> 00:27:59,292
are being used, the weights, the sizes,
the principles that are being followed.

375
00:27:59,562 --> 00:28:03,012
This is really quite detailed and

376
00:28:05,142 --> 00:28:08,382
it could, I'm sure, be
further refined too.

377
00:28:08,382 --> 00:28:14,202
And so once you get information
like that and you've spent a

378
00:28:14,202 --> 00:28:15,682
bunch of energy producing it.

379
00:28:16,482 --> 00:28:19,122
You could add directly to the project.

380
00:28:19,122 --> 00:28:23,052
So these artifacts, these previews,
if you prefer that show up, you

381
00:28:23,052 --> 00:28:25,572
can add directly to the project.

382
00:28:26,022 --> 00:28:30,222
And now it's gonna go into
the project memory, right?

383
00:28:30,612 --> 00:28:35,592
But another way to interact with a
memory is you could say something like,

384
00:28:37,512 --> 00:28:48,582
Claude, memorize the specific colors that
bamboo uses and default to those colors

385
00:28:48,642 --> 00:28:55,867
when we are creating slides together
or graphics together in the future.

386
00:28:56,442 --> 00:29:01,992
And by the way, all of the slides that you
see today for this crash course, show and

387
00:29:01,992 --> 00:29:06,102
tell session, of course I made in Claude.

388
00:29:06,642 --> 00:29:11,382
And what I love about making
slide decks in Claude is that it

389
00:29:11,382 --> 00:29:13,152
will produce PowerPoint files.

390
00:29:13,452 --> 00:29:14,652
That I can actually edit.

391
00:29:14,652 --> 00:29:20,892
So I can get away from like
the static AI feeling and I can

392
00:29:20,892 --> 00:29:25,272
customize it further, but it gives
me a solid baseline to work from.

393
00:29:25,452 --> 00:29:32,442
So now what it did, just so you're clear,
I told it to memorize that and now it has

394
00:29:32,442 --> 00:29:37,692
memorized, if we go back to the project
here, so I'm gonna, these are all threads.

395
00:29:37,692 --> 00:29:45,402
If I go back to the memory here, this
is everything that it has memorized

396
00:29:45,402 --> 00:29:48,672
specific to this project, right?

397
00:29:48,732 --> 00:29:55,542
So it added it into that memory,
which is really, really neat.

398
00:29:56,352 --> 00:30:01,332
And you see too, the Bamboo Brand
Guide, which is called an MD file.

399
00:30:01,332 --> 00:30:04,572
We talked about those just
briefly in our definitions.

400
00:30:04,812 --> 00:30:07,632
This is an instruction file essentially.

401
00:30:07,917 --> 00:30:14,127
For AI or for Claude, since we're
in Claude and you see it saved

402
00:30:14,127 --> 00:30:18,837
that bamboo band guide, that thing
I was showing you in a preview it

403
00:30:18,837 --> 00:30:21,147
saved that to the actual files.

404
00:30:21,357 --> 00:30:23,637
And I could go and I could
add, like I was talking about

405
00:30:23,637 --> 00:30:25,767
earlier, all sorts of other files.

406
00:30:25,767 --> 00:30:30,537
If I've got slide decks or photos
or any sorts of media files, I

407
00:30:30,537 --> 00:30:34,917
could spend time and energy training
this as much as is possible.

408
00:30:35,997 --> 00:30:40,077
And what good is training this thing?

409
00:30:40,077 --> 00:30:43,347
What does the brand machine do, Tim?

410
00:30:43,347 --> 00:30:44,847
What's the point of this?

411
00:30:45,057 --> 00:30:53,037
Often when you see AI content that
looks so clearly to have been written

412
00:30:53,037 --> 00:30:58,167
by ai, the issue is that someone
didn't take the time to do the work

413
00:30:58,167 --> 00:31:00,207
that we're doing together right now.

414
00:31:00,807 --> 00:31:02,907
They didn't take time to create.

415
00:31:03,327 --> 00:31:09,027
Something like a brand machine project
that was trained on the brand because

416
00:31:09,297 --> 00:31:15,777
if you do a good job of setting up
your brand machine, and I'm calling

417
00:31:15,777 --> 00:31:18,237
it a brand machine, but you could
call this project whatever you want.

418
00:31:18,237 --> 00:31:20,067
I just think brand machine sounds fun.

419
00:31:20,397 --> 00:31:24,267
If you do a good job of setting
up your brand machine, then you

420
00:31:24,267 --> 00:31:32,517
can create copy and content that
sounds exactly like your brand.

421
00:31:32,847 --> 00:31:36,477
So what does this look like using a brand?

422
00:31:36,837 --> 00:31:45,922
As you understand it, create
20 social media posts formatted

423
00:31:46,682 --> 00:31:48,482
specifically for LinkedIn.

424
00:31:50,967 --> 00:31:55,857
Focus on the topic of
community and collaboration.

425
00:31:56,857 --> 00:31:58,927
These will be LinkedIn.

426
00:32:00,487 --> 00:32:05,077
Post from a LinkedIn company page.

427
00:32:05,377 --> 00:32:06,787
Now why am I telling it that?

428
00:32:06,967 --> 00:32:10,597
I'm telling it that Because it's
smart enough to know the exact

429
00:32:10,597 --> 00:32:12,847
character count and limitations.

430
00:32:13,057 --> 00:32:18,727
If I take the time to tell it
where it's posting to, right?

431
00:32:18,727 --> 00:32:23,287
It already knows because if you've
taken any, uh, part of your life to

432
00:32:23,287 --> 00:32:28,057
manage social media brand pages, you
know that each one has its own rules.

433
00:32:28,057 --> 00:32:28,447
Right?

434
00:32:28,597 --> 00:32:30,817
And I'm gonna say avoid hashtags.

435
00:32:31,657 --> 00:32:32,707
Personal preference.

436
00:32:32,707 --> 00:32:38,107
I think when you use 20 hashtags on
LinkedIn, you just kind of look silly.

437
00:32:38,197 --> 00:32:40,357
I understand it helps with visibility.

438
00:32:40,927 --> 00:32:42,427
Personally, I don't care.

439
00:32:42,817 --> 00:32:45,907
But I understand that it can be useful.

440
00:32:45,967 --> 00:32:48,367
And I'm also gonna say avoid emoticons.

441
00:32:48,637 --> 00:32:49,357
Oh gosh.

442
00:32:49,942 --> 00:32:55,042
Nothing gives it away as having
been written by AI more, in

443
00:32:55,042 --> 00:32:57,142
my opinion, than 20 emoticons.

444
00:32:57,142 --> 00:32:58,402
People don't talk like that.

445
00:32:58,672 --> 00:33:04,402
We don't talk with 20 emoticons, and
I'm gonna say avoid using the M dash.

446
00:33:04,457 --> 00:33:04,842
I know.

447
00:33:05,742 --> 00:33:06,132
Okay.

448
00:33:06,702 --> 00:33:13,692
So if I were managing the bamboo
LinkedIn page, or maybe I'm managing

449
00:33:13,692 --> 00:33:18,282
the co-founder or other co-founders
page, both of the co-founders are

450
00:33:18,282 --> 00:33:20,232
Amanda, so that's always fun for me.

451
00:33:20,472 --> 00:33:21,372
Love you Bamboo.

452
00:33:21,402 --> 00:33:22,212
Love you, Amanda.

453
00:33:22,212 --> 00:33:23,472
One and Amanda too.

454
00:33:23,652 --> 00:33:28,002
So if I am managing that social
media, this is really useful.

455
00:33:28,002 --> 00:33:30,882
And I'm not suggesting that what
it's giving me here is something

456
00:33:30,882 --> 00:33:32,682
that I'm not going to need to edit.

457
00:33:33,342 --> 00:33:37,632
I'm not suggesting that what it's giving
me here isn't something that I want

458
00:33:37,632 --> 00:33:43,932
to revise or massage, but it's going
to give me an excellent first draft.

459
00:33:44,202 --> 00:33:46,872
And once I workshop that first draft.

460
00:33:47,577 --> 00:33:52,867
Many tools, like if you're like me
you've probably used a few of them.

461
00:33:52,867 --> 00:33:55,687
But my favorite social media
management tool more often

462
00:33:55,687 --> 00:33:57,727
than not is called Buffer app.

463
00:33:58,027 --> 00:34:01,777
And I like Buffer app primarily 'cause
it doesn't have a bunch of different

464
00:34:01,777 --> 00:34:07,477
like features and it doesn't have a bunch
of like fancy, complicated things and

465
00:34:07,477 --> 00:34:09,607
it makes scheduling like pretty simple.

466
00:34:09,907 --> 00:34:15,637
But most social media management tools at
this point in this day and age have the

467
00:34:15,637 --> 00:34:19,027
ability to import something as a CSV file.

468
00:34:20,167 --> 00:34:25,567
And so not only can I generate
these social media posts, but after

469
00:34:25,567 --> 00:34:32,557
I massage them a little bit, I can
ask Claude to spit out a CSV file

470
00:34:32,557 --> 00:34:35,167
specifically structured for the tool.

471
00:34:35,167 --> 00:34:37,567
My choice because Buffer.

472
00:34:37,642 --> 00:34:44,032
Hootsuite, each tool has a different way
that you need to structure the CSV file.

473
00:34:44,152 --> 00:34:46,492
CSV stands for comma separated value.

474
00:34:46,517 --> 00:34:51,527
If you were curious, I guess I could have
added that to my definitions, but the

475
00:34:52,337 --> 00:34:56,477
different structures are also something
that Claude can go figure out for you.

476
00:34:56,477 --> 00:34:58,277
So you don't have to spend all
this time trying to figure out

477
00:34:58,277 --> 00:35:01,037
how to build the correct file.

478
00:35:01,037 --> 00:35:07,097
You can import 20, 30, 40, 50
posts all at the same time, which

479
00:35:07,157 --> 00:35:09,437
saves an immense amount of energy.

480
00:35:09,857 --> 00:35:14,627
And CSV files are used to get data
between a lot of different tools.

481
00:35:14,627 --> 00:35:19,007
So the fact that Claude can figure
out the specific structure of a tool

482
00:35:19,007 --> 00:35:21,677
CSV file can save you a lot of time.

483
00:35:22,187 --> 00:35:28,847
I often celebrate this
feature during a holiday.

484
00:35:28,847 --> 00:35:32,147
I love to send out like holiday
cards, like in the mail.

485
00:35:32,147 --> 00:35:35,357
I know it's crazy in the mail
to my family and friends.

486
00:35:36,332 --> 00:35:41,822
And although I'm using the mail, I use
a tool minted.com to actually send them.

487
00:35:42,002 --> 00:35:45,122
I don't wanna address and
stamp all the envelopes myself.

488
00:35:45,122 --> 00:35:47,562
I'm not quite that passionate about it.

489
00:35:47,612 --> 00:35:52,682
So my point is I use Claw to
create that CSV file and it saves

490
00:35:52,682 --> 00:35:53,792
me an immense amount of time.

491
00:35:53,792 --> 00:35:56,642
I don't have to manually
build that file myself.

492
00:35:57,032 --> 00:35:58,952
I used to spend a lot of
time building that file.

493
00:35:58,952 --> 00:36:03,392
Now I just create one, make sure it's
up to date with the newest addresses and

494
00:36:03,392 --> 00:36:08,142
that I've taken whichever family member I
might be fighting with off of that list.

495
00:36:08,382 --> 00:36:09,672
And then I can hit send.

496
00:36:09,912 --> 00:36:10,272
Okay.

497
00:36:10,782 --> 00:36:12,312
We're gonna give it another second here.

498
00:36:13,897 --> 00:36:14,187
Okay.

499
00:36:14,192 --> 00:36:15,372
Okay, good.

500
00:36:15,372 --> 00:36:19,692
I was just starting to
get tired of waiting.

501
00:36:19,872 --> 00:36:22,152
My inner child was feeling so impatient.

502
00:36:22,302 --> 00:36:27,882
So here we have, the preview is
loading of the LinkedIn content.

503
00:36:27,882 --> 00:36:32,712
I asked for all the posts,
most that I asked for.

504
00:36:32,712 --> 00:36:34,092
There's 20 total.

505
00:36:35,232 --> 00:36:38,292
And did a pretty good job here.

506
00:36:38,292 --> 00:36:39,642
I'm pretty happy with it.

507
00:36:39,642 --> 00:36:42,612
It's got character count, it's got topics.

508
00:36:44,022 --> 00:36:45,762
It followed my instructions.

509
00:36:45,762 --> 00:36:48,972
It avoided the emojis.

510
00:36:49,872 --> 00:36:52,212
And you know, let's just
zoom in on this one here.

511
00:36:52,212 --> 00:36:54,132
What happens when you stop working alone?

512
00:36:54,672 --> 00:36:57,642
Here's something we've seen play
out hundreds of times at Bamboo.

513
00:36:57,642 --> 00:37:00,312
Someone joins for the desk,
they stay for the people.

514
00:37:00,702 --> 00:37:01,812
It starts small.

515
00:37:01,992 --> 00:37:04,152
A nod in the morning, a shared lunch.

516
00:37:04,392 --> 00:37:08,142
Then someone mentions a problem
they're stuck on and the person

517
00:37:08,142 --> 00:37:11,562
across the table has solved it
before suddenly working alone.

518
00:37:11,562 --> 00:37:13,512
Seems like a strange thing to go back to.

519
00:37:13,992 --> 00:37:15,972
Community isn't a feature.

520
00:37:15,972 --> 00:37:18,102
We bolt onto workspace.

521
00:37:18,162 --> 00:37:20,682
It's the reason the workspace exists.

522
00:37:21,342 --> 00:37:25,032
If you're building something in Michigan,
you don't have to build it by yourself.

523
00:37:25,752 --> 00:37:27,132
Ooh, I like that.

524
00:37:27,342 --> 00:37:29,622
Now I would massage that, of course, make.

525
00:37:30,937 --> 00:37:36,307
Sound, I think probably a little bit more
authentic, a little bit more natural.

526
00:37:36,557 --> 00:37:39,197
And that's likely true for all of these.

527
00:37:39,467 --> 00:37:42,887
But as I stated, the goal here is
to get a good first draft, right?

528
00:37:42,887 --> 00:37:47,597
And then once you've actually massaged
all of these, you could then say,

529
00:37:47,687 --> 00:37:50,627
Hey, and I'm gonna stop you here.

530
00:37:50,627 --> 00:37:53,687
I don't know what it's thinking about,
but I'm gonna press the stop button.

531
00:37:55,007 --> 00:37:59,717
Give me those posts as a CSV file,

532
00:38:02,267 --> 00:38:04,457
formatted for Buffer app.

533
00:38:04,667 --> 00:38:08,897
So imagine I'd done the work
and I'd massage these, and they

534
00:38:08,897 --> 00:38:10,337
were all looking beautiful.

535
00:38:10,982 --> 00:38:16,412
I would then say that, so you'll
see here that it's got Buffers,

536
00:38:16,412 --> 00:38:19,262
bulk upload requires columns.

537
00:38:19,262 --> 00:38:23,672
So it's figuring that out live it's
figuring out exactly the right format.

538
00:38:23,672 --> 00:38:27,002
Like I mentioned before, it's
going to customize this CSV

539
00:38:27,002 --> 00:38:29,432
file specifically for Buffer.

540
00:38:29,742 --> 00:38:32,052
Here I've got the CSV to download.

541
00:38:32,322 --> 00:38:37,182
It's formatted with the correct
titles for the columns, and this is

542
00:38:37,182 --> 00:38:39,402
ready to upload directly into Buffer.

543
00:38:39,612 --> 00:38:45,642
So just like that, I could have
20 well thought out social media

544
00:38:45,642 --> 00:38:48,552
posts for Bamboos LinkedIn.

545
00:38:49,902 --> 00:38:51,672
Pretty fricking cool.

546
00:38:54,012 --> 00:38:57,762
I'm gonna stop there and move on
to the next chapter, but there is

547
00:38:57,762 --> 00:38:59,802
a lot more you can do with this.

548
00:38:59,832 --> 00:39:04,547
You could ask it to design
slides you could go as far

549
00:39:04,547 --> 00:39:06,767
as to create custom artwork.

550
00:39:07,682 --> 00:39:13,982
The value in training this project
and getting it as much information

551
00:39:13,982 --> 00:39:18,572
as possible so that it really works,
like the brand expert you want it

552
00:39:18,572 --> 00:39:21,002
to be, is really hard to summarize.

553
00:39:21,002 --> 00:39:24,782
And it's hard for me to even
imagine sometimes that I'm able

554
00:39:24,782 --> 00:39:28,982
to create what I'm able to create
with so many fewer steps, right?

555
00:39:29,132 --> 00:39:33,602
I'm not removing the human
element, I'm just saving myself

556
00:39:33,932 --> 00:39:36,002
all sorts of energy and time.

557
00:39:36,602 --> 00:39:40,532
And I hope that as we were on screen
there, that you noticed we created a

558
00:39:40,532 --> 00:39:45,992
project, we feted data, we were able to
add custom instructions to a project.

559
00:39:46,532 --> 00:39:52,472
We talked about the value of
creating like a skill file.

560
00:39:52,472 --> 00:39:55,292
We talked about how to
connect Claude to tools.

561
00:39:55,682 --> 00:39:58,772
We talked about creating basic artwork.

562
00:39:59,102 --> 00:40:01,652
Oh, I should go back and
do that one real quick.

563
00:40:01,712 --> 00:40:04,052
'cause that one is,
that one is really fun.

564
00:40:05,702 --> 00:40:06,662
I can.

565
00:40:07,442 --> 00:40:11,342
Use a screenshot to communicate to Bamboo.

566
00:40:11,342 --> 00:40:14,732
So this is kind of silly here, but for
the sake of illustration, I'm gonna

567
00:40:14,732 --> 00:40:20,372
take a screenshot of this session and
then I'm gonna go into my brand machine.

568
00:40:20,372 --> 00:40:23,732
I'm gonna paste that screenshot
and I'm gonna say remake this

569
00:40:23,732 --> 00:40:32,552
screenshot as a slide using Bamboo's
brand guide as you understand it.

570
00:40:35,072 --> 00:40:37,892
So I almost skipped that part.

571
00:40:37,922 --> 00:40:39,392
Oh, that was silly of me.

572
00:40:39,812 --> 00:40:46,712
This is a great way to communicate
with Claude when it comes to visuals.

573
00:40:46,712 --> 00:40:49,562
I spent a lot of time just taking
a screenshot and saying, Hey,

574
00:40:49,562 --> 00:40:52,142
remake this in the right brand, or.

575
00:40:52,562 --> 00:40:57,422
Update this and use different
colors or extract information

576
00:40:57,422 --> 00:40:58,952
from this or whatever it might be.

577
00:40:59,522 --> 00:41:04,472
My, my phone especially, is full of
screenshots these days, so it's gonna

578
00:41:04,472 --> 00:41:06,182
actually turn that into a slide.

579
00:41:06,182 --> 00:41:10,772
Remember I told you earlier that
you could have like A-P-P-E-T-X

580
00:41:10,772 --> 00:41:12,782
file or a PowerPoint slide created.

581
00:41:13,022 --> 00:41:14,582
This will actually do that work.

582
00:41:15,582 --> 00:41:16,032
All right.

583
00:41:16,032 --> 00:41:18,102
I think that, oh, yay.

584
00:41:18,402 --> 00:41:27,942
Okay, so here is the vocab
slide that it remade based on

585
00:41:27,942 --> 00:41:29,832
what I taken a screenshot of.

586
00:41:30,072 --> 00:41:32,022
I think it got a little
bit confused there,

587
00:41:34,932 --> 00:41:38,802
but the concept there I think you get
is that you could take a screenshot

588
00:41:38,802 --> 00:41:44,652
of anything and have it recreate
that screenshot using the brand as.

589
00:41:45,612 --> 00:41:48,462
You've taken by now the time to train it.

590
00:41:48,522 --> 00:41:50,232
Train it, excuse me, on the brand.

591
00:41:50,802 --> 00:41:51,282
Okay?

592
00:41:51,402 --> 00:41:55,512
So we could go on and on and on and
I would actually love to, 'cause

593
00:41:55,512 --> 00:41:57,642
there's so much fun stuff to cover.

594
00:41:58,122 --> 00:42:00,912
But I want to get into chapter two.

595
00:42:01,912 --> 00:42:05,182
Or excuse me, I wanna
get into chapter three.

596
00:42:05,482 --> 00:42:06,712
And so here we are.

597
00:42:07,852 --> 00:42:14,722
I wanted you to see what you could build
with Claude, or at least an example of

598
00:42:14,722 --> 00:42:16,252
something you could build with Claude.

599
00:42:16,702 --> 00:42:23,302
Now, because Claude allows you to write
in various languages without necessarily

600
00:42:23,302 --> 00:42:28,192
knowing those languages super well, you
can create some really fantastic things.

601
00:42:28,192 --> 00:42:33,322
So I thought, you know, it'd be
great if I could find any startup

602
00:42:34,132 --> 00:42:37,672
in the Midwest and also find.

603
00:42:38,227 --> 00:42:41,557
Who runs that startup and you
know, it'd be really great.

604
00:42:41,557 --> 00:42:45,577
It'd be wonderful to find
their contact information.

605
00:42:46,117 --> 00:42:49,207
So I created this prompt.

606
00:42:50,257 --> 00:42:53,467
I said, Hey, I wanna build a script
that will accomplish the following

607
00:42:54,547 --> 00:42:59,852
once search the internet, including
non gated news sites, blocks, and

608
00:43:00,092 --> 00:43:03,757
anything else that doesn't require
paid subscription or an API key.

609
00:43:03,997 --> 00:43:07,207
So I'm intentionally showing you
something here that I created

610
00:43:07,567 --> 00:43:12,457
trying to use sort of like an MVP
or minimum viable product approach.

611
00:43:12,997 --> 00:43:16,777
I wanted to avoid paid subscriptions
'cause that gets way more complicated.

612
00:43:16,987 --> 00:43:21,097
And I wanted to avoid API keys in
this, this example too, because

613
00:43:21,097 --> 00:43:22,987
those two are more complex.

614
00:43:23,497 --> 00:43:26,857
And then I said, within the search
performed in number one above

615
00:43:26,857 --> 00:43:30,847
the objective, it's important to
define the objective clearly is

616
00:43:30,847 --> 00:43:33,972
to identify startups that are new
to the Midwest region and then.

617
00:43:35,107 --> 00:43:39,427
I knew that Claude would wanna know what
the Midwest region was being defined as.

618
00:43:39,427 --> 00:43:43,477
So I said, define that as Illinois,
Michigan, Ohio, and Indiana.

619
00:43:45,037 --> 00:43:49,777
Define new as seemingly launched
within the last 12 months.

620
00:43:49,927 --> 00:43:53,257
So when you're creating a prompt,
especially if you're trying to build

621
00:43:53,257 --> 00:43:58,777
something like we are here now you
wanna be as detailed as possible.

622
00:43:58,777 --> 00:44:02,497
You wanna kind of anticipate the
questions that it's going to have.

623
00:44:02,857 --> 00:44:05,887
And if you don't, it will ask
you those follow up questions.

624
00:44:05,887 --> 00:44:10,157
But I wanted you to see sort
of like an ideal prompt.

625
00:44:10,277 --> 00:44:13,277
So for number three, for each
startup document, the startup's

626
00:44:13,277 --> 00:44:16,067
name, location, and a contact name.

627
00:44:16,817 --> 00:44:21,467
And I am going to use, I am gonna
use an API for this piece 'cause

628
00:44:21,467 --> 00:44:22,752
I didn't really have a choice.

629
00:44:23,182 --> 00:44:31,462
In the future, I want to have this work
with hunter.io and Hunter is one of the.

630
00:44:31,867 --> 00:44:33,217
Coolest tools out there.

631
00:44:33,217 --> 00:44:37,127
I mean, there are so many tools
out there, but Hunter, if you're

632
00:44:37,127 --> 00:44:42,447
in a communications or a sales or a
marketing role, can be really useful.

633
00:44:42,447 --> 00:44:44,937
It helps you find and
verify email addresses.

634
00:44:44,937 --> 00:44:50,727
So maybe I find a company called
Brother LLC down the street and I

635
00:44:50,727 --> 00:44:53,037
wanna figure out how to contact them.

636
00:44:53,367 --> 00:44:57,837
This is the sort of tool that will help
you find all of the email addresses

637
00:44:58,047 --> 00:45:00,297
for the people at that company.

638
00:45:01,167 --> 00:45:08,577
And so I wanted to build a script that
would actually pull from that so that I

639
00:45:08,577 --> 00:45:14,227
could get results that had information I
could use to like contact the companies.

640
00:45:14,277 --> 00:45:19,467
So here we're going to
pull up the actual demo.

641
00:45:19,647 --> 00:45:21,507
Here is terminal.

642
00:45:21,507 --> 00:45:23,337
Remember we were talking
about terminal earlier.

643
00:45:23,337 --> 00:45:26,667
This is what it looks like, or at least
what it looks like on my computer.

644
00:45:27,057 --> 00:45:31,257
And I'm going to hit run, and I'm
gonna explain this as it goes.

645
00:45:32,847 --> 00:45:37,557
So first you'll notice
it's built in Python.

646
00:45:40,287 --> 00:45:45,807
So the very first thing it's doing is it's
generating in this step, these queries.

647
00:45:45,807 --> 00:45:49,617
So it's going out to the internet
and it's searching for Grand

648
00:45:49,617 --> 00:45:53,397
Rapids startup companies, Columbus,
Ohio, startup companies, right?

649
00:45:53,397 --> 00:45:57,027
It's performing all of these
Google searches, essentially

650
00:45:59,107 --> 00:45:59,707
searching.

651
00:45:59,737 --> 00:46:00,217
Okay?

652
00:46:00,307 --> 00:46:06,997
So now it has stopped searching
and it's actually pulling out

653
00:46:07,177 --> 00:46:11,377
the contact information, and
I'm gonna pause it again here.

654
00:46:11,377 --> 00:46:12,337
It went really fast.

655
00:46:12,682 --> 00:46:15,592
Which, you know, is kind of
the point of building something

656
00:46:15,592 --> 00:46:16,822
is that it can go really fast.

657
00:46:17,002 --> 00:46:22,672
So it started with those searches
and then in phase two it went and it

658
00:46:22,672 --> 00:46:25,882
actually started extracting the contacts.

659
00:46:26,062 --> 00:46:29,752
So it found for each of these
websites, it started looking up the

660
00:46:29,752 --> 00:46:32,842
different contacts at those companies.

661
00:46:33,832 --> 00:46:38,872
And then here in stage three, it's
going to, because I gave it an API

662
00:46:38,872 --> 00:46:40,972
key, it's actually going out to Hunter.

663
00:46:41,272 --> 00:46:48,592
And I think I spent like 150 bucks
on 7,000 credits or something like

664
00:46:48,652 --> 00:46:53,632
that for hunter.io so that it would
go out and actually enrich this data.

665
00:46:54,607 --> 00:46:56,197
Now this blows my mind.

666
00:46:56,227 --> 00:47:00,427
I used to have to pay like an intern
or an assistant, or an equally

667
00:47:00,427 --> 00:47:03,697
capable, wonderful human being by
whatever title it might have been.

668
00:47:04,207 --> 00:47:08,017
And they would go and they would
find the other information, right?

669
00:47:08,227 --> 00:47:10,657
But here, this tool is
doing it all automatically.

670
00:47:10,657 --> 00:47:14,107
So it's saying, here's the name of the
person, here's the company they work at.

671
00:47:14,107 --> 00:47:16,447
And then that email
column, it's enriching.

672
00:47:16,447 --> 00:47:21,407
You see it's also got the title, it's
got the city location, et cetera.

673
00:47:21,827 --> 00:47:26,177
And so now it's going out to Hunter
and it's actually getting, look, boom.

674
00:47:26,567 --> 00:47:29,807
I've got the emails of these individuals.

675
00:47:31,247 --> 00:47:34,907
It looks like it couldn't find Alina's,
but it's going through those, that it's

676
00:47:34,907 --> 00:47:37,907
actually finding all of that information.

677
00:47:38,117 --> 00:47:44,327
So this tool took me maybe an hour to
build and I had to make some changes.

678
00:47:44,327 --> 00:47:52,127
I had to do some testing, but I don't
know Python and I don't know, PHP.

679
00:47:54,347 --> 00:47:57,047
I definitely know a little bit about code.

680
00:47:57,377 --> 00:48:01,817
I don't wanna pretend that there's not
some value there in, in being familiar

681
00:48:01,817 --> 00:48:03,467
with code because there certainly is.

682
00:48:03,847 --> 00:48:09,307
But I was able to build
something that blew my mind.

683
00:48:10,447 --> 00:48:15,817
I now use this on a weekly basis to
find startups that I didn't know about

684
00:48:15,817 --> 00:48:22,777
and to reach out to their founders and
to start conversations and grab coffees

685
00:48:22,777 --> 00:48:29,587
and get more involved and invested
in the local and regional ecosystem.

686
00:48:29,887 --> 00:48:33,847
Wild to me that you could
create something like this.

687
00:48:33,847 --> 00:48:35,827
And this is truly just an example.

688
00:48:36,157 --> 00:48:41,467
This is certainly not
completely thought out.

689
00:48:41,467 --> 00:48:43,147
There's more you could do with this.

690
00:48:43,147 --> 00:48:44,317
I could have added.

691
00:48:44,642 --> 00:48:48,182
More layers to it made
it more complicated.

692
00:48:48,182 --> 00:48:52,172
But I wanted you just to get
a sense of, wow, I can build

693
00:48:52,352 --> 00:48:55,322
something, I could build anything.

694
00:48:55,862 --> 00:49:00,632
And I will say, as a disclaimer here, it's
worth noting if you're working with an

695
00:49:00,632 --> 00:49:05,642
API that involves payment a hundred.io,
you do have to pay to use their API.

696
00:49:06,752 --> 00:49:12,182
Uh, it is important to be aware of
those costs and to be careful not

697
00:49:12,182 --> 00:49:16,082
to do live tests at a live API.

698
00:49:16,742 --> 00:49:21,902
Almost everyone that has an API has
a test, API, and you wanna use that

699
00:49:21,902 --> 00:49:25,832
when you're experimenting before
things are ready to actually use.

700
00:49:26,012 --> 00:49:27,842
Uh, otherwise you could waste money.

701
00:49:27,842 --> 00:49:31,532
I learned this the hard way, having
not worked with a lot of APIs in

702
00:49:31,532 --> 00:49:36,372
the past when I was building this
tool, I spent 30 or 40 bucks by

703
00:49:36,372 --> 00:49:39,112
accident because I did not realize.

704
00:49:39,412 --> 00:49:43,312
That I was using the live API
and that there is such a thing

705
00:49:43,372 --> 00:49:46,792
as a test or a sandbox, API.

706
00:49:46,792 --> 00:49:51,272
So, just being honest here,
I have made mistakes getting

707
00:49:51,272 --> 00:49:53,642
to where you see this today.

708
00:49:53,692 --> 00:49:56,602
But those mistakes during my
top me valuable lessons and

709
00:49:56,812 --> 00:50:01,222
will allow me to build even more
exciting projects moving forward.

710
00:50:02,602 --> 00:50:11,632
Okay, let's go on to the next
chapter, and I wanna talk

711
00:50:12,022 --> 00:50:14,152
specifically about Google Scripts.

712
00:50:14,182 --> 00:50:20,752
Now, if you are in the Microsoft world
and you're using Microsoft products, VBS

713
00:50:20,962 --> 00:50:24,562
would be your version of Google Scripts.

714
00:50:24,892 --> 00:50:30,322
And what Google Scripts do is they
basically allow you to create things

715
00:50:30,322 --> 00:50:36,142
that interact with your spreadsheets,
your Google Sheets, as I would call them.

716
00:50:36,502 --> 00:50:36,922
You're.

717
00:50:37,372 --> 00:50:44,452
Documents, your presentations, your email,
all those different components of Google,

718
00:50:44,752 --> 00:50:50,512
A Google script will allow you to interact
with and in Microsoft Land, VBS would have

719
00:50:50,512 --> 00:50:52,732
a lot of the same general functionality.

720
00:50:53,692 --> 00:50:57,382
But today we're gonna look specifically
at Google 'cause that's what I

721
00:50:57,382 --> 00:51:00,712
use on my computer and therefore
that is what I wanted to test.

722
00:51:03,442 --> 00:51:04,312
First of all,

723
00:51:05,312 --> 00:51:10,412
I'm going to go into Claude and
I'm going to start a new thread.

724
00:51:10,412 --> 00:51:12,182
And I'm gonna say, you know

725
00:51:14,462 --> 00:51:14,822
what?

726
00:51:14,822 --> 00:51:15,272
If

727
00:51:17,282 --> 00:51:21,152
what if you have a problem like
this, I have a problem where

728
00:51:21,152 --> 00:51:24,962
I'll go into a meeting and I'll
forget to send the follow up.

729
00:51:24,962 --> 00:51:26,942
And the follow up is pretty
much always the same thing.

730
00:51:26,942 --> 00:51:29,672
I always tell people like, oh, I'll
send you a link to that resource

731
00:51:29,672 --> 00:51:31,832
and I'll send you a link to that
resource, and I'll send you a link

732
00:51:31,832 --> 00:51:33,427
to that resource, and then I forget.

733
00:51:34,832 --> 00:51:38,072
Now I'm showing you this
just as an illustration.

734
00:51:38,132 --> 00:51:43,562
You could do far more complicated things
with Claude and Google Scripts or Claude

735
00:51:43,562 --> 00:51:47,672
and VBS, but this is a great example.

736
00:51:47,672 --> 00:51:56,252
So I'm gonna say I want a Google script
that sends an automated email to everyone

737
00:51:56,252 --> 00:52:04,772
I meet with one-to-one as defined by
meetings that are on my Google calendar.

738
00:52:05,312 --> 00:52:09,512
I want to only send
this follow up to people

739
00:52:11,897 --> 00:52:15,032
meetings that are in blue.

740
00:52:15,722 --> 00:52:17,222
I use blue.

741
00:52:18,062 --> 00:52:24,002
I use blue to color coat my calendar a
certain way, so it's smart enough to go

742
00:52:24,002 --> 00:52:26,312
figure out the colors and so forth too.

743
00:52:26,822 --> 00:52:27,942
And then I'm gonna say, you know.

744
00:52:29,432 --> 00:52:37,772
Exclude meetings with my mom or maybe
my boss and I could put in their

745
00:52:37,772 --> 00:52:40,142
specific contact information, right?

746
00:52:41,882 --> 00:52:43,592
So I did this,

747
00:52:45,782 --> 00:52:47,117
it helped me build a script.

748
00:52:47,462 --> 00:52:50,762
And one of the things I love
about CLA is that we will walk

749
00:52:50,762 --> 00:52:52,172
you through its questions.

750
00:52:52,172 --> 00:52:56,222
So earlier what I showed you is
script for the Startup Finder tool.

751
00:52:57,722 --> 00:53:01,442
I was showing you something that was
like, pretty well thought out, but

752
00:53:01,472 --> 00:53:05,252
here I intentionally didn't do it
that way because I wanted to see what

753
00:53:05,252 --> 00:53:09,152
happens, but it's not thought out
and it's, it's asking me all sorts

754
00:53:09,152 --> 00:53:11,072
of like really valuable questions.

755
00:53:11,582 --> 00:53:17,582
And it literally will hold your hand
pretty much and walk you through, right?

756
00:53:17,582 --> 00:53:20,852
So which blue are you talking about?

757
00:53:21,032 --> 00:53:23,342
I guess that's a pretty valuable question.

758
00:53:23,672 --> 00:53:25,262
Mine is a peacock blue.

759
00:53:25,532 --> 00:53:28,442
And I'm not gonna drag you through
each and every step of this, but it

760
00:53:28,922 --> 00:53:33,362
literally will ask you the questions to
help you build this and make it work.

761
00:53:34,082 --> 00:53:36,962
And then once I had something
that worked, I went into

762
00:53:37,022 --> 00:53:41,912
script.google.com, which is where you
can build these different scripts.

763
00:53:42,302 --> 00:53:45,212
And you see, I've been building
these all over the place.

764
00:53:45,212 --> 00:53:49,562
I found so many fun use cases
for them that I could just do

765
00:53:49,562 --> 00:53:51,152
a dance over and over again.

766
00:53:51,482 --> 00:53:56,522
I've been solving all sorts of fun
problems with them, but the one that I

767
00:53:56,522 --> 00:54:01,412
built here with this specific example is
I called the coffee meeting follow-ups.

768
00:54:01,997 --> 00:54:07,277
So I opened that editor and I had never
used this editor before in my entire life.

769
00:54:07,397 --> 00:54:11,117
I honestly, truth be told, I
didn't know it even existed.

770
00:54:11,147 --> 00:54:14,927
I was kind of surprised, like, oh, I
didn't know this was a thing you could do.

771
00:54:15,197 --> 00:54:19,607
And it walked me through step by step,
exactly how to set all of this up.

772
00:54:19,817 --> 00:54:24,137
And most of it was just copy, paste,
experiment, test, revise, copy,

773
00:54:24,137 --> 00:54:26,207
paste, experiment, test, revise.

774
00:54:26,657 --> 00:54:31,037
And I did that a few times until
I got to where I wanted it to be.

775
00:54:31,967 --> 00:54:38,027
And now when I meet with someone,
they automatically get this email

776
00:54:38,027 --> 00:54:42,977
right here, which is hard coded into
the script, and it has all the links

777
00:54:42,977 --> 00:54:48,707
that I would want them to have, and it
automatically sends itself to them within

778
00:54:48,707 --> 00:54:52,637
24 hours and meeting them pretty wild.

779
00:54:53,282 --> 00:54:57,362
I have, as you saw on the other screen, I
have been building all sorts of scripts.

780
00:54:57,362 --> 00:55:00,692
I have scripts that
automatically update my calendar.

781
00:55:00,692 --> 00:55:04,562
I have scripts that automatically
delete emails that I don't like.

782
00:55:04,802 --> 00:55:08,372
I have scripts that
automatically label emails.

783
00:55:08,372 --> 00:55:13,172
I have scripts that automatically
save attachments to a specific

784
00:55:13,172 --> 00:55:16,862
folder on my computer, and the
list goes on and on and on.

785
00:55:18,392 --> 00:55:25,712
I wanted you to see a very clear example
of how to use Google Scripts, and I

786
00:55:25,712 --> 00:55:31,442
wanted you also to notice that Claude
walks you through the setup process of

787
00:55:31,442 --> 00:55:33,962
something like this, step by step by step.

788
00:55:34,652 --> 00:55:36,062
Pretty wild.

789
00:55:36,242 --> 00:55:43,682
I have used Google Scripts specifically
to cancel over $250 worth of

790
00:55:43,682 --> 00:55:46,322
software subscriptions a quarter.

791
00:55:46,692 --> 00:55:50,322
I'm saving myself a bunch of money,
and that makes me feel better about

792
00:55:50,322 --> 00:55:54,912
the fact that I'm spending money
on Claude, because of course I have

793
00:55:54,912 --> 00:55:56,592
a paid subscription for Claude.

794
00:55:56,952 --> 00:56:00,462
I am now, you could
start out at a free plan.

795
00:56:00,462 --> 00:56:02,922
You can go then to a $20 a month plan.

796
00:56:03,162 --> 00:56:05,742
I'm at a hundred dollars a
month plan because I'm using it

797
00:56:05,742 --> 00:56:09,792
for so many things that I burn
through the tokens pretty easily.

798
00:56:10,992 --> 00:56:13,992
Now, you might be sitting
here thinking, gosh, Tim.

799
00:56:14,992 --> 00:56:15,212
Tim,

800
00:56:16,212 --> 00:56:19,602
I would love to ask you
a specific question, Tim.

801
00:56:20,742 --> 00:56:24,312
I would love to know
when the next one is Tim.

802
00:56:24,987 --> 00:56:26,967
I would love a personal training.

803
00:56:26,967 --> 00:56:31,617
Maybe you or your team is interested in
me coming in and doing a deep dive on this

804
00:56:32,007 --> 00:56:34,377
over the course of a few hours in person.

805
00:56:35,277 --> 00:56:38,397
I always prefer in
person whenever possible.

806
00:56:38,397 --> 00:56:40,047
It's so much more fun that way.

807
00:56:40,287 --> 00:56:41,847
Uh, or maybe you.

808
00:56:42,402 --> 00:56:44,742
Just add like a really specific example.

809
00:56:44,952 --> 00:56:47,682
Maybe I skipped something or
I didn't define something.

810
00:56:47,802 --> 00:56:48,822
Shoot me a text.

811
00:56:48,882 --> 00:56:50,802
Here's my actual real phone number.

812
00:56:50,802 --> 00:56:55,512
This goes to my actual real cell phone,
six six five four six sixteen twenty.

813
00:56:56,172 --> 00:56:59,622
Most importantly, I hope
you learn something today.

814
00:56:59,622 --> 00:57:04,512
I hope your curiosity is
satiated to a certain degree and

815
00:57:04,512 --> 00:57:06,162
that you're feeling inspired.

816
00:57:06,582 --> 00:57:11,442
We are going to, as promised,
continue in this mini series.

817
00:57:11,442 --> 00:57:15,282
There's so much more to cover
with Claude Code with Cowork.

818
00:57:15,642 --> 00:57:19,182
There's a whole bunch of features and
things we didn't get into today there or

819
00:57:19,182 --> 00:57:26,232
that we just brushed the surface up, but
I hope that you are as excited as I am to

820
00:57:26,232 --> 00:57:28,272
continue this learning journey together.

821
00:57:28,482 --> 00:57:32,592
Thank you for taking the time to
watch and to tune in, and please

822
00:57:32,592 --> 00:57:35,352
shoot me a text with your questions.

823
00:57:35,532 --> 00:57:38,472
Make sure you are subscribed
so that you know about the.

824
00:57:40,122 --> 00:57:41,652
Crash course, show and tell.

825
00:57:42,072 --> 00:57:44,202
It will be happening each month.

826
00:57:44,202 --> 00:57:46,122
So there is of course, one in March.

827
00:57:46,512 --> 00:57:48,552
Crash that course.com.

828
00:57:49,092 --> 00:57:52,062
Thank you so much for tuning in.

